It’s Tu B’Av, the day of love and connection. WhatsApp groups are buzzing with shidduch resumes. Florists are working overtime. And the air is filled with questions like: “Who set them up?” “Do you know the family?” “Is it serious?”
After all, who doesn’t love a good shidduch story? We celebrate the beginnings – the first dates, the l’chayims, the weddings. But how about what happens after the chuppah? When flowers, dresses, and seating charts become memories of the past. The part that actually lasts a lifetime.
I’m talking about taharas hamishpacha. The mitzvah that turns a house into a home. The tradition that shapes marriages, families, and generations. The moment that starts once the music stops, once the guests leave, once life truly begins.
And yet, somewhere along the way, the next step became a “woman’s issue.” She’s the one who arranges a babysitter, makes the appointment, sets reminders. And she’s the one who ends up fundraising for it.
But the truth is, this mitzvah was never meant to be hers alone.
It takes two people to date. Two people to get married. And two people to build a home grounded in kedusha.
Taharas hamishpacha is not just her responsibility – it’s ours.
That’s why Mikvah Mei Chaya Mushka is inviting the entire community to contribute to this mitzvah – through something as simple (and fun!) as buying a raffle ticket.
In honor of Tu B’Av, please help support the foundation beyond the flowers and dresses… the one that’s sustaining our marriages, strengthening our families, and ensuring our future!
This weekend only, enter the “Chasunah Package” – one ticket in each of 5 wedding-inspired prizes – all for just $180!
Win elegant jewelry 💍, a custom wig 👩, facial rejuvenation 🌟, a luxurious home package 🏠, $10,000 cash 💸, and more! But most importantly, take part in something deeper. Supporting the mikvah means showing up: not just for dating and marriage, but for what comes next.
Let’s stop seeing the mitzvah as something “for women.” Instead, let’s build a future of purity TOGETHER – as couples, as families, as a community!
Buy a ticket. Sponsor a prize. Share the campaign!
Because the next step? It’s ours to take.
Mechoyil el choyil