Do you have any Jewish acquaintances that might not have Shmurah Matzah at their Seder this Pesach?
Over the years, the Rebbe has encouraged and shown much appreciation to those who have distributed Shmurah Matzah before Pesach to their Jewish friends, relatives, business associates, etc. who might not have, so that they can take part in this special mitzvah of “מיכלא דמהמנותא מיכלא דאסותא”. As a matter of fact, this year is 60 years since the Rebbe first spoke about renewing this old tradition!
This year, the Lubavitch Youth Organization, has set up a special “Mivtza Matzah Shmurah” website – GiftMatzah.com – to make it easier for Anash to take part in this special Mivtzah and join hundreds of other members of Anash in sending Shmurah Matzah to someone you know.
To ship Matza at a special reduced rate, just enter the addresses of the Yiddin to whom you’d like to send Shmurah Matzah, and the Lubavitch Youth Organization will send it out – on your behalf!
The Lubavitch Youth Organization is reporting that based on last year’s success, and the appreciation that members of Anash have shown towards this project, special arrangements have been made to send out even more Shmurah Matzah this year – marking 60 years of Mivtza Matzah Shmurah.
VIDEO: The promo for “Bentley Matzah” created by Adam Nessenoff