Can U.S. Shluchim Reach 250K More Homes with Matzah?

Last year, while listening to a Yud Alef Nissan sicha, it became incredibly clear to Rabbi Mendel Shemtov: We’re falling far short of the Rebbe’s vision for Mivtza Matzah.

“In 1974, the Rebbe is literally imploring us to reach every single man, woman and child with at least the Kezaysim for the Mitzvah. How is it possible that we barely scratch the surface?”
The answer, he knew, had a lot to do with the prohibitive costs and logistics of mass mailing matzah. So he set himself to solving that barrier. “At the bare minimum,” he told himself, “we have to get a kezayis into another 5,000 homes.”

With an army of volunteers from Yeshivas Lubavitch Detroit, they reached 19,000 homes.

“We got to taste what’s possible,” he says. “We knew this could scale nationally.”

Over the past year, Rabbi Shemtov and his team worked through the logistics—heat-sealed bags, mailer dimensions, weight thresholds—until the pieces finally aligned.

The goal? Get two kezaisim of Shmurah Matzah in beautiful packaging to a quarter million more homes, with minimal cost or effort to Shluchim.

The result: 250,000 protective bubble envelopes ready to ship anywhere in the U.S. on a moment’s notice. Each package contains two heat-sealed kezayis bags with beautifully designed info panels, and ships from your name and address, for just $2 total per piece for 5,000 pieces, or $3 total for smaller orders.

Shluchim and Anash: if we act together and act today, we can get that much closer to the Rebbe’s vision of delivering kezaisim of Shmurah Matzah to every single Yid.

It’s late, but not too late for expedited bulk mail. Barring unforeseen circumstances, lists submitted today will arrive in time for the Seder. Every day counts.

Upload your list and we’ll do 100% of the rest.

Upload your city’s list: shmurahforall.com.

A project of Yeshivas Lubavitch Detroit and Rabbi Mendel Shemtov