It all started at the Shabbos Mevorchim Iyar farbrengen when the Rebbe proclaimed that year as a year of Chinuch.
Then on Thursday night, Rosh Chodesh Iyar 5736, the Rebbe made another fabrengen in which he said: “One of the most powerful ways to tip the scale for oneself and for the entire world to the side of merit is through the principle of ‘From the mouths of babes and sucklings You have founded strength.’ In this way, the enemy and the avenger will be destroyed while they still exist only in potential, before they can emerge into actual reality.”
Therefore, the Rebbe proposed that one should include in the Mivtzoim campaigns, and especially in this campaign of Chinuch, young children and infants. Through this, there will be the fulfillment of “to destroy the enemy and the avenger” in the most complete way, as soon as possible, etc.
Children are natural educators, said the Rebbe; they naturally make friends with others their age, and when they learn something new, their first instinct is to run and share their exciting discovery with their friends. They also love boasting to their friends when they find out something that their friends didn’t know about, and this impulse, too, can be used for holiness.
All you have to do is have a talk with your children and explain to them that whenever they meet another child, whether at home, in school, or even in the street, they should influence them in Yiddishkeit. And this will motivate the competitive instincts in the other child, that he, too, should learn something new in Torah to share with his friends.
The Rebbe went on to propose six Torah passages that every child can understand and explain to his friends: two from Torah Shebichsav, two from Torah Shebal Peh and two from Tanya.
The Rebbe then asked that those who are capable should gather together, wherever they are in the world, to write these Pesukim in their local language. They should also add other Pesukim and teachings of Chazal that contain this same theme.
Today, exactly 50 years later, that vision has reached a remarkable new milestone.
A First-of-Its-Kind Torah Work
A groundbreaking new publication has been created—an immersive work dedicated entirely to the 12 Pesukim.
Each pasuk is brought to life in thoughtfully developed and beautifully illustrated chapters, which include:
Clear and accessible explanations of the pasuk’s meaning
Insights from Chazal and Torah sources that deepen understanding
Stories and real-life applications that make the message tangible
Emotional and educational framing designed to resonate with today’s children
This is not just a book; it is a living experience of Torah, crafted to help a new generation learn it, live it, love it, and share it.
A Gift to Klal Yisrael
This historic project has been led and made possible through the generosity and vision of
Rabbi Moshe Weiss and Ruty Weiss have dedicated this work to the Jewish people, ensuring that these eternal teachings are accessible to all.
Their partnership has enabled the creation of a resource that will impact children, families, and educators around the world for generations to come.
Access the Book
A preview draft of the first six Pesukim is now available to the public:
www.12Pessukim.com
DOWNLOAD HERE
A project of Merkos Chinuch office and Tzivos Hashem. A central hub for anyone looking to bring the 12 pessukim into their home, classroom, camp or Shlichus.
This is so exciting!!! Ki karov is written on the tab of the bechol page.
Then thursday – now friday the first day of Rosh Chodesh is when the first six pessukim were launched.
This is the best thing I have ever seen on the 12 pessukim.
Dear Rabbi Moshe Weiss and Ruty Weiss You dont know me but I feel very connected to you as you have changed so much in my life I grew up with Tzivos Hashem getting your seforim each year. I have all your Seforim The weiss Siddurim The weiss Tehillim The Weiss Hagada The weiss Pirkei Avos The Weiss My Parasha The Weiss Tanya Now, I am over bar Mitzvah, but I am so excited for this new book. You have changed the way I daven You have changed the way I say Tehillim You have changed the way I learn… Read more »
Yes. Me too.
We are so greatful for all you do for klal Yisroel. I have many non chabad freinds who love your seforim.
The weiss seforim are truly the best
Is there a plan for camps this summer to create a real shturm around the 12 Pessukim? I truly feel that the summer is the perfect opportunity. Camps have the time, energy, and environment to bring the Pessukim to life in a powerful way. They can be taught in learning classes, but also experienced through creative expression—plays, songs, activities, and more. This isn’t just about memorization; it’s about helping children live with the Pessukim. Summer gives us the unique ability to make the 12 Pessukim come alive in a way that can stay with the children for the entire year… Read more »
The Pesukim campaign was actually launched just before the events of Operation Entebbe. At that time, the Rebbe repeatedly emphasized the possuk: “מפי עוללים ויונקים יסדת עוז להשבית אויב ומתנקם” — that through the words of children, strength is established to silence the enemy and the avenger. Then, shockingly, the plane was hijacked. In response, at the Kosel, the Eidah HaChareidis gathered children together and at the gathering they said the 12 Pesukim. On the 13 of Tammuz, Following the miraculous rescue, at the fabrengen, the Rebbe explained how the mazal of the enemy is directly affected through the Pesukim… Read more »
This must be brought to every Jewish camp—to ensure that every child at least says the Pesukim; that those who can, learn them by heart; and that those who are ready, go deeper—understanding and living the meaning of the Pesukim, as this book so beautifully enables.
This is our most powerful weapon.
Let’s unleash it.