The annual SeforimDeals.com warehouse sale returns this week with its signature Hey Teves pricing, offering thousands of titles at steep discounts, including books priced as low as $1. This year, the popular sale comes with several additions designed to make the experience even more engaging — both during Hey Teves and beyond.
For book lovers in Crown Heights and beyond, Hey Teves is more than a date on the calendar. It marks the day the Rebbe called for the purchase of seforim to celebrate Didan Notzach, and for many, the celebration includes a visit to the SeforimDeals.com warehouse on Empire Boulevard. Each year, tables fill with discounted seforim as shoppers hunt for titles rarely found at such low prices.
“People plan their whole week around it,” says Shlomo Goldman, owner of SeforimDeals.com. “It’s how they celebrate Hey Teves.”
The 2025 sale continues the tradition with deeply discounted new releases, $1–$2 books, special pricing on boxed sets, and deals on closeout and overstock inventory. The wide selection caters to all ages and levels — from young children to grandparents, and from beginners to seasoned talmidei chachamim.
The warehouse, located at 527 Empire Blvd, will be open:
•Wednesday & Thursday: 10 AM – 10 PM
•Friday: 10 AM – 12 PM
•Sunday: 10 AM – 10 PM
•Monday: 10 AM – 7 PM
Entrance is on the left side of Empire Kosher.
Selfie Contest Adds Interactive Fun
To add a lighthearted, community-focused element to the sale, SeforimDeals.com is running a Hey Teves selfie contest throughout the event. Shoppers are invited to take a photo of themselves with their Hey Teves purchase inside the warehouse and share it on social media or their WhatsApp status. Each entry will be entered into a raffle to win one of three $180 SeforimDeals.com gift cards, which can be used toward future purchases.
Stay Connected Through the WhatsApp Group
Shoppers looking to stay informed beyond the sale are encouraged to join the SeforimDeals.com WhatsApp group. The group provides updates on flash deals, new releases, limited-quantity specials, and seasonal promotions throughout the year — making it a popular resource for regular book buyers who don’t want to miss opportunities.
For those unable to attend in person, the online sale runs simultaneously, featuring major discounts across hundreds of titles, with many of the same Hey Teves offers available online.
To sign up for the Whatsapp Group visit seforimdeals.com/whatsapp
A Permanent Showroom Opens Year-Round
In addition to the annual sale, SeforimDeals.com is announcing the opening of a permanent showroom at the same Empire Boulevard location. After years of customer requests for in-person browsing outside of Hey Teves, shoppers will now be able to visit throughout the year to explore new releases, seasonal titles, and a rotating selection of inventory.
“People didn’t want to wait for one week a year,” Goldman explains. “Now they don’t have to.”
While the Hey Teves warehouse sale remains a once-a-year event with the deepest discounts and largest selection, walk-in shopping at SeforimDeals.com is no longer limited to those few days in Teves. The warehouse experience customers look forward to each year is now available year-round.
Can’t make it in person? The online sale runs at the same time with major discounts across hundreds of titles.
Seforim deals has a large variety of adults and children’s books and seforim