This past Sunday, as hundreds of thousands of Yidden—both frum and non-frum—gathered to take part in the Israel Day Parade, the Mitzvah Tank Organization seized this tremendous opportunity to bring people closer to Yiddishkeit.
The Mitzvah Tank Org. dispatched their renowned Park Ave. and Wall St. Mitzvah Tanks with 80 ‘Tankistim’ to set up tefillin booths around the parade, with strict guidance from Mashpi’im, the booths were positioned at a distance from the actual parade, this allowed participants to engage with individuals going to and coming from the parade.
The tefillin booths at the Israel Day Parade were thoughtfully designed, featuring large orange tents that added a vibrant touch. Alongside them, water coolers provided pallets of ice-cold water to quench the thirst of passersby. The Tankistim wore specially designed T-shirts, and thousands of stickers proclaiming “I did a Mitzvah for Israel” were distributed. These messages carried the powerful reminder that each mitzvah performed has the potential to tip the scale and bring deliverance and redemption to oneself and the entire world, as stated by the Rambam and often quoted by the Rebbe.
Throughout the day, the tefillin booths witnessed over 1000 individuals having the privilege of wrapping tefillin. The profound experience resonated deeply with those who participated. Furthermore, the “Ois B’sefer Torah” initiative sparked tremendous interest, with hundreds eagerly signing up to be a part of this sacred endeavor.
The Mitzvah Tank Organization preserves the tents, coolers, and other resources used during the Israel Day Parade for other such events, including local Shluchim events, big sports games and other large gatherings.
The Mitzvah Tank Org. is under the auspices of Lubavitch Youth Org.
