On Sunday, Feb. 14, the entire world is invited to log onto www.mitzvahforyitzi.com at 6:00 p.m. EST for a global birthday celebration.
This year, he plans to celebrate his 49th birthday online with thousands of well-wishers around the world, and the festivities have already begun. Following the tradition that began as a surprise for his 46th birthday, every year many thousands of people perform mitzvahs and then submit photos of themselves holding placards emblazoned with the #mitzvahforyitzi hashtag.
In past years, people submitted their photos via email or WhatsApp to organizers, who then aggregated the messages and photos to be presented to the rabbi. This year, the mitzvah count will be updated in real-time as participants submit their mitzvahs from a dropdown menu at mitzvahforyitzi.com. However, photos will still need to be shared via WhatsApp/text to +1 (770) 810-5134 or email to [email protected].
