Mar 18, 2018
The K-Factor With Mendel Duchman

The K-Factor podcast: Businessman Mendel Duchman on selling benefits not features, understanding retail and your market.

The K-Factor podcast is produced by CHYE - Crown Heights Young Entrepreneurs in partnership with community news website

The K-Factor offers business wisdom that can help future business leaders to make the "Keli" (the Hebrew word for vessel) so they can grow their business aspirations.

Episode #22 “Business as a Keli”

Rabbi Mendel Duchman served as the Rebbe's shliach in Irvine, California from 1979 to 1991, during which he built a thriving Chabad Jewish community crowned by a 500-seat synagogue and community center which continues to attract and grow till today.

In 1997, Mendel channeled his formidable organizational and financial talents into an ongoing successful entrepreneurial career in the cosmetics industry. As the CEO of a leading brand of natural, organic skincare products Nonie Of Beverly Hills, Mendel Interacts with major players in the retail and eTail industries. Today, he continues to operate his successful firm while dedicating two full days each week to coaching shluchim.

In this interview:

* Believing in your product
* Importance of focus
* Understanding your market
* The changing face of retail
* Using business for Kiddush Hashem
* Sell your benefits not features
* Have a cause to dedicate to
* Unique opportunity for the right individual

To recommend someone for an interview and to reach Rabbi Werde, email


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Opinions and Comments
thank you for posting
This is so inspirational....
his message and advice is incredible....
his passion is contagious....
(3/18/2018 7:48:25 PM)
Rebbe at Darchay Menachem
R'Mendel just spoke to our Talmiddim.
and captured their Attention on what it takes for a Chosid to go out into the world and has the responsibility of making a kidush hashem. very well received.
(3/18/2018 8:25:41 PM)
A classmate
Just a shot of fresh air - both Bruchniyois and Bgashmiyois
MD - may u continue for many years mit gezunt
And Parnasa-
...took a lot of lessons from this recording
Thank u Rabbi Werde and collive ...
For doing this peula.
(3/19/2018 4:46:57 PM)
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