Date Set for Unveiling of Landmark Street Naming on President St.

Organizers, along with the office of Council Member Crystal Hudson, have confirmed that the “Lubavitcher Rebbe Way” street sign will be officially installed and unveiled on April 6th (Ches Nissan) at 4:30 PM, during the week of Yud Aleph Nissan. The event is being coordinated with the NYC Department of Transportation (DOT), the Mayor’s Office, and the NYPD.

The new street sign will be placed at the corner of Brooklyn Avenue and President Street, just below the existing President Street sign.

A community-wide celebration will mark this historic occasion, with President Street closed off for Torah, Tefillah, and Tzedakah, alongside live music, performances, distinguished guests, and elected officials.

“As the local council member, it is an honor to name and unveil the sign ‘Lubavitcher Rebbe Way.’ Please join us as we celebrate the Rebbe’s legacy and dedicate this street in his honor,” said Council Member Crystal Hudson.

Yaacov Behrman, one of the event organizers, called the occasion historic, highlighting the Rebbe’s encouragement for municipalities in Israel to name streets after Chabad Rebbes. The Rebbe wrote, “This is indeed a matter of public merit and honor… Street names have the power to awaken inner awareness in all who pass by.”

Reflecting on the significance of this dedication, Behrman said, “This is especially meaningful, as the sign will bear the Rebbe’s name on the very street where he lived.”