By Zalman Friedman, Director of It’s Good to Know
At a recent farbrengen, my father Rabbi Manis Friedman suggested that one of the last frontiers we need to truly conquer is the media.
That comment has been burning in my mind and I’ve decided to gird my loins and challenge our community. It’s not my place but in a confused world a little confused goodness certainly won’t hurt.
The trend in the media – social media in particular – has been progressively towards the unholy. Every person, even the worst fool, can have a blog, a Twitter account, a YouTube channel and a free hand to spread whatever drivel happens to consume them on any given day.
Of the millions taking advantage of this there are so few chachomim, so few students, so few G-d fearing voices based on Torah and Chassidus!
People might innocently argue that they don’t have the smartest things to say, and therefore don’t want to post their thoughts. But the fact is that whatever you have to say is a lot closer to the truth than what is pervasive right now. It might be a shtus but it’s a shtush dekedusha.
We have to flood the media with good content. As long as the Web is free every one of us can be a beacon of light in the media and we can truly reach millions of people.
We have Chabad.org, Torahcafe.com and many others who have massive audiences. Certain Chabad Houses are recording all their classes and posting them. Some organizations, like Mayanot or j-app, have Sound Cloud channels or something similar for easy access to learning. There are many good things to listen to – but it’s not enough.
We need more Torah, more classes, more lectures, more clarity, more happiness, more Moshiach.
I’ve been doing this for over three years with my father, and I can’t tell you how many emails we get from random people whose lives were positively impacted when they chanced upon one of our YouTube videos or an article on our website.
I challenge all of you: when you learn or come up with an idea, share it! It’s so easy! Take out your Smartphone or a camera and record yourself saying it and post it so that the whole world can benefit from it.
We used to think this was an unreachable dream. Now with the internet it’s no longer an idea its reality as we see it. We can literally sit in our homes and change the lives of people around the world. It’s just what the Rebbe taught us; that the world is not that big (and bad) and you are not so small.
So who is in?