Along with the radio spot, a print ad has been prepared, designed by Unique Image Advertising in New York. Both will be utilized by shluchim worldwide to promote the new initiative, under the leadership of Rabbi Yehuda Krinsky and Rabbi Moshe Kotlarsky.
Unite the Lights Launch
Exclusive: COLlive has obtained audio of a new radio spot prepared for Merkos’ new 'Unite the Lights' campaign, encouraging Jews around the world to unite in lighting chanukah candles together with thousands of others in memory of the Mumbai terror victims. Full Story, Audio