A new ad campaign featured on buses around Israel has sparked controversy, after quotations from the Lubavitcher Rebbe that some have called ‘misleading’ were featured, Arutz Sheva reports.
According to one of the quotes ascribed to the Lubavitcher Rebbe, “A woman traveling [here] must do so with her husband’s agreement, since a ‘proper woman does her husband’s will.'”
In fact, the accepted explanation of the quote in the Chabad movement is that a woman creates her husband’s will (the Hebrew word “osah” can be understood as doing submissively, or creating actively). In addition, the Lubavitcher Rebbe in the instance quoted was discussing a case in which a woman wished to travel from afar to Crown Heights, New York, to speak to the Rebbe, Arutz Sheva wrote.
The Rebbe often gave the same instruction to men, to get permission from their wives before traveling to New York for holidays.
It is not clear from the ads whether they are targeting married women who wish to travel to Crown Heights for the month of Tishrei alone without their families, or women who wish to accompany their husbands.
Each year, thousands of Israelis travel to New York and “the Rebbe” for the month of Tishrei, spending from 1 to up to 5 weeks in Crown Heights.
Meretz MKs Tamar Zandberg and Michal Rozin turned to the Supreme Court insisting that the campaign be investigated.
“This is an embarrassing, chauvinistic, and inciting campaign which encourages discriminating against women and tells women they are their husband’s property,” they said.