To help shluchim promote their own Unite the Lights event and the larger campaign, they are developing a website: www.unitethelights.com; press releases, print and radio ads, youtube video clips of celebrities and political personalities declaring their own participation; and a facebook page.
Merkos has teamed up with leading marketing and public relations agencies to launch the campaign for maximum impact and exposure. They say they expect the campaign to reach a vast audience.
The campaign also asks participants to upload photos and video clips of their own Unite the Lights event. This should generate considerable interest on the internet and keep the excitement of the campaign alive well beyond Chanukah itself.
Unite the Lights has been presented to the broader Jewish community so that it can be incorporated by everyone across the Jewish spectrum.