Across the globe, Hei Teves is celebrated with book fairs, school programs, and farbrengens. But the Rebbe made it clear: the real celebration happens when a Jew takes action, by adding Torah books to their personal and communal libraries.
“The victory of the seforim has a purpose,” the Rebbe taught, “that it should prompt people to increase their study of Torah.” Adding that buying new seforim, something especially easy in our times, helps hasten the return of the holy books still in captivity.
This year, coming from a Chanukah that needed the light of Torah like no other, that action is taking on a focused direction: learning about Moshiach. Parents, teachers, and shluchim are seeking seforim and resources that help make this learning accessible and practical, for the classroom, the Shabbos table, and beyond.
To support that effort, the Moshiach Office at Merkos 302 is marking Hei Teves with a limited-time sale (for one week starting Tuesday, Dec 23) on all Moshiach-related books and curriculum:
- 15% off all purchases at TUTAltz.com with code 5TEVES
- Up to 15% off everything in the Amazon store (automatically applied)
- Limited-quantity items are available for up to 80% off, while supplies last.
- Free gift for the first 100 purchases (excluding Amazon)
- A table at 770 with greatly reduced pricing!
The materials range from individual seforim to full learning tracks used in classrooms, chavrusas, and home study. Each is designed to bring the topic of geulah into everyday life, not as a distant concept, but as something we’re meant to live with and prepare for.
“Hei Teves is a really special time to buy Seforim,” said Esty, a parent in Crown Heights. “I like seeing my home full of Jewish, powerful books that people can pick up and look through at any time.”
As book fairs open and families gather, many are choosing to build their libraries with intention, focusing not only on learning Torah, but on learning toward redemption.
👉 Shop the collection now at TUTAltz.com
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