By Sarah E. Needleman – WSJ Blogs
In today’s WSJ, I wrote about how small technology firms—from providers of audio/visual expertise to website-development services—are finding that houses of worship can be a lucrative market. But small businesses in industries besides technology can also benefit by focusing their promotional efforts on religious congregations.
Case in point: Yossi Gopin, owner of Kosher Central Market & Catering in Hollywood, Florida, says his start-up’s first customers were all members of Chabad, a global organization made up of thousands of synagogues and Jewish community centers.
“Now we’re doing a lot more private events and most of that is coming from people that saw our work at synagogue functions,” Mr. Gopin says. “If you do a good job for one of them, they tell each other.”
Mr. Gopin targeted Chabad in the beginning because he knows the organization firsthand. “Go to your own first, where you’re comfortable and strong,” he says, adding that Chabad officials have been “happy to give (business) to me because I’m a fellow member.”
The Chabad events that Mr. Gopin caters typically welcome as many as 300 attendees, which means his work gains exposure. “Every person that’s there is a potential customer,” he says. “You’re on display.”
Mr. Gopin started his business in March and he says it’s already profitable. “It just grew week by week, month by month,” he says. “We’re doing very well.”
Wishing you much continued success
i dont think any line would have better discribed you more then
“Case In Point”
hey! you just became my boss!!! nice to see you
Much success Yossi & Rochel Leah! Thank you for being such incredible friends! May Hashem continue to bless you with health, happiness, success only good!
Wishing you only hatzlachah!
The barash family
greaT news. And much more TO come. HaTzlacha!
Are REALLY proud of you!
Man, that’s nice!
So you see…?
Us frum people don’t have to be afraid to do big business!
Yossi and Rochel Leah are the nicest people on the planet!!!
Roch and Yossi
You guys are a great couple 🙂
Love you guys,
HAL 97′
Guys don’t think twice use Yossi he is a real mentch.
congrats yossi.
p.s. remember when OT zal used to have benches?
your favorite soon to be employee!!!!!
Go yossi!!!!!
Go Gopins Go! Keep up the great work. Can’t wait to come visit (hopefully soon).
Good luck & Good job Yossi!