By COLlive reporter
A campaign bringing awareness to the Lubavitcher Rebbe and the upcoming auspicious day of Gimmel Tammuz has been sweeping the Jewish world this week.
The grassroots effort was spearheaded by a bochur Menachem Benchemon, and the Rebbe’s message was seen by tens of thousands around the world.
“Chazal teach us that the day of a tzadik’s yahrtzeit is a most auspicious day, a יום סגולה ועת רצון, to connect with the tzadik, granting us the potential to elicit berochos and yeshuos min hashomayim in the zechus of the tzadik,” the article reads.
The article also gives suggested ways to mark the Yartzeit of a tzadik, including learning a teaching of the Rebbe, reaching out to a fellow Jew in Chesed and Ahavas Yisroel, and davening at the Rebbe’s Ohel in close proximity to the day of his Yartzeit.
Outlets where the article appeared included Ami Magazine, Hamodia US and Canada, The Monsey View, The Jewish Press, Newsflash Montreal and more.
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Menachem Benchemon is a breath of fresh air in Lubavitch today. He has BH been incredibly successful in bringing the Rebbe to the masses דער זכות זאל עם ביי שטייען
This is INCREDIBLE stuff WOW. it’s unreal on so many levels and BH after nearly 25 years someone has taken the “bull by the horns” and is bringing the Rebbe to the masses and vis versa! Menachem כשמו כן הוא You are a breath of fresh air in Lubavitch and a much needed force to do what needs to get done! I salute you and take my hat off to you for your amazing work in bringing the Rebbe to places which have been vacant since ה’תשי”א. May you continue מחיל אל חיל in the strongest possible way בדרכי נועם… Read more »