After years of buying clothes that didn’t fit, (and looked only slightly better after tailoring) businessman Elie Robinson threw his last pair of expensive off-the-rack trousers in the bin and created a line of clothing that has taken the fashion world by storm.
With the average height of American men being 5’ 10, there are 40 million people that fall just below that mark. Once the jokes have worn off, Under 5’ 10 fills a gap in the market that large retailers have yet to, offering customers a wardrobe that doesn’t need tailoring and allows men to feel confident in their clothing.
With the idea in mind to make affordable and stylish clothing for shorter men, Robinson reached out to various friends in the industry to get their first shirt developed. “Our fit was based and perfected on hundreds of surveys and sizing charts in the industry and while we initially only focused on one product, we now have an entire collection of jeans, chinos, dress pants, henleys, polos, and shoes,” he said.
Teaming up with co-owners Jonathan Glaubach and Greg Grinman, this fashion-conscious trio opened their first store in Cedarhurst New York (and created a large online customer database across the United States) less than a year ago. If this wasn’t enough, Under 5’10 has recently brought their dapper styles to the streets of Crown Heights, Brooklyn.
With plans for more store rollouts in Manhattan and other locations in the near future, Under 5’ 10 has no intention of slowing down, thus testimony to their ever-growing, loyal customer base.
“The idea of clothing engineered specifically for men under 5’10 is a novel concept to men that have been looking for clothing that fits them,” says Grinman. And while one would think it’s mostly gents who walk into the stores, don’t discount their partners, “we get so many fashion-conscious partners coming into the stores and buying numerous items for the men in their lives. After that, it’s only a matter of time before they come back themselves.”
Their secret to beating out their competition? “We try our best to maintain the approach that although we are in the specialty / solution wear category, our prices don’t have to be prohibitive to the average customer,” says Glaubach.
Self-described as the underdog with a fashion sense, Under 5’10 offers quality wear, with a made-to-measure fit that men are excited to bring on to their friends and extended social group. As more people understand the issues with their clothing, they will demand clothing that fits their bodies properly. In turn, they will become less likely to settle for a less-than-perfect product.
While many men get sent pictures of the store as the butt of a joke in a group chat after the sting has worn off, clients come in to see what Under 5’10 is all about and keep returning; for good reason.
337 Albany Ave
Brooklyn, NY 11213
(516) 295-5900
www.under510.com
They’re tapping into a market which is often forgotten. If we have plus size stores, then surely we should also cater to shorter men (or perhaps more politically correct – the vertically challenged!) May they have much success!
Kol Hakavod!
My son fits in men’s sizes but we still have to have sleeves shortened and pants hemmed.. looking forward to shopping in this new addition to our community.
Since when is 5″10 short? That sounds average. Wish we can have a woman’s store under 5″3.
They should make a women’s department. Hatzlacha in the new business.
Phenomenal business!! Affordable & quality!
We shop in their 5 town shop all the time!!
Best of luck !!
“With the average height of American men being 5’ 10, there are 40 million people that fall just below that mark.”
Impossible that only 40 million below average. Everyone else is average or above?
Yeah, something’s off. Either there’s a new definition of “average,” or someone got the # wrong…
That makes about 90% of the male Lubavitcher population short!
This definition of short explains why us tall girls are having issues with shidduchim!
thanks for finally doing something for all shorter men. looked everywhere.