Company Uses Singer for PR

By COLlive reporter

Pitney Bowes, a Fortune 500 company developing hardware and software with over 36,000 employees, is using independent Jewish folk-rock singer Moshe Hecht as a case in point.

When Hecht was looking for innovative ways to promote his new album, Heart is Alive, he came across QR Codes, a bar-code system that allows smart-phone users to interact with the artist on a more personal level.

Simply by downloading Pitney Bowes’ QR code, Hecht supplied fans with on the spot downloads, samplers, social media and more. In effect, his poster promotion came alive and the company is using him to promote their codes.

“Moshe’s music, creativity and forward-thinking make such a compelling story that we believe he will inspire other customers to explore using QR codes as part of their integrated marketing efforts,” says Lisa Somer, Senior Director of Piteny Bowes’ Small Business Strategy.

Hecht, a Lubavitcher living in Crown Heights, who has been touring since the release of his album in October, said he was flattered that Pitney Bowes reached out.

“As an independent artist, I have to be smart about knowing what tools are at my disposable to spread my music” he says. “And I saw QR Codes as an exciting way to really spread my message and connect with more fans in a truer way.”

As is with his music—which adapts contemporary sounds to evoke age-old Chassidic ideas—Hecht believes in making use of cutting-edge technology to spread inspirational ideas.

“Here you have a real life example of using modern technology to spread a positive message and inspire people,” he says proudly.

Somer added, “Moshe is a shining example of innovative thinking and skillful execution of QR code marketing. He has concrete results that other customers will want to replicate.”

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