‘From the Gegent’ is a series of articles featuring businesses, services and the people behind them in the Crown Heights neighborhood in Brooklyn. Presented by Mica Soffer, owner and publisher of community news service COLlive.com and neighborhood directory gegent.com:
By Mica Soffer
Photos by Shmuel Amit/COLlive
Totally Her, the women’s clothing store in Crown Heights, has recently moved to a new location on Kingston Avenue, and is catering to more ages and sizes than ever before.
What began 18 years ago as a maternity store run out of the home of Crown Heights resident Chaya Pinson, has grown into a large Kingston Avenue shop which caters to women and girls of all ages and sizes, offering dresses, tops, skirts, Shabbos and weekday robes, adult and kids nightgowns, tichels, hats and snoods, and maternity clothing.
“I started the shop when I was expecting my first child, and I couldn’t find maternity clothes that I liked,” Pinson told COLlive. “So I began selling items that I thought would be popular, and the store just grew from there. Our customers loved our selection, so they kept asking for regular size clothing too,” she said.
After outgrowing her home shop, she moved to a basement location on Kingston Avenue, where she expanded the offerings to include robes and lingerie, and finally, along with a move to a storefront on Kingston Avenue, expanded to women’s and girls clothing.
A special focus of the store is in the teen sizes, Pinson says. “We specialize in carrying a large selection of dresses, skirts and tops in teen sizes, which is not easy to find,” she says.
The gleaming new shop, which is located just across the street from its former location on Kingston Avenue between Carroll and Crown Streets, is large and spacious, with room for strollers and for customers to easily browse through organized racks.
A sitting area with a cozy couch adds comfort for customers with babies, and lends itself to many just stopping by for a chat with friends.
The store has maintained its popularity, Pinson says, because of the friendly and unpressured atmosphere she, as well as her employees, maintain.
“We offer friendly service and are on a first-name basis with our customers,” Pinson says. “I don’t push anyone to buy, we want our customers to feel totally comfortable with coming in and not buying if they haven’t found anything they like.
“There’s nothing worse than coming home feeling like you spent money on something you don’t like, want, or need, just because you felt pressured into purchasing it,” she says.
369 Kingston Ave
Brooklyn, NY 11213