An odd full-page ad has appeared in the Only Kosher Yellow Pages published in New York and sent to Jewish neighborhoods.
On the blank of “He’arois Hatmimim V’Anash – Bais Moshiach”, an breakaway messianic Chabad organization, is a letter signed by Rabbi Yoel Cohen, chief recorder of the Lubavitcher Rebbe talks and a central figure in mainstream Chabad.
Addressed to Mr. Ran of the Jewish Master Guide, the letter thanks him for his publication saying “we are benefiting from using the reference.”
It ends off with the messianic slogan “Yechi Adoneinu…” a phrase Rabbi Cohen strongly apposes and signed “Joel” in English – which the Rabbi does not use.
A student of Rabbi Cohen said: “We have no idea who forged it and why.”
The telephone number on the ad was disconnected.