This week, in Tzivos Hashem’s Shiur for their commanders, Rabbi Shais Taub presents the weekly sicha that the Rebbe spoke to children.
In his unique style of presentation, he uncovers the brilliant approach the Rebbe takes to engage children.
What will you give me if I do what you want?
What will you do to me if I don’t listen?
That’s the mentality of today’s kids. What can you do to change the very nature of the children?
The Rebbe’s approach is, this is not about you. This is not about what you will get. This is not about what will happen to you if you don’t do it.
This is about Hashem. He needs you to win this final battle and bring Moshiach.
Yes! Hashem is recruiting new reserves to volunteer to join his army.
But the Rebbe does not stop there. He is not just asking the children to join, the Rebbe is asking that the children become leaders and they recruit their friends to join and to behave like Hashem’s solders.
Today, almost 40 years later, this has proven to be the most effective way to reach children.