By COLlive reporter
Jewish media and social media personalities got to taste the new kosher line of cocktails by Thomas Ashbourne Craft Spirits during a tasting held at the Wall Street Grill in New York City on Sunday.
Hosting the event were Shlomo and Shifra Klein of Fleishigs Magazine who hailed the drinks as perfect beverages to say L’chaim on over the month of Tishrei.
The brand name was inspired by Thomas Ashbourne, a master mixologist at the turn of the century. The beverage heralds back to the Golden Age of Cocktails when drinks were bursting with flavor and flair.
“We wanted it to transport you back to that era but with a modern wink,” says CEO Cara Kamenev, “and with 20%-25% alcohol, the drinks really pack a punch.”
The drinks were reverse engineered off of Michelin-starred versions, ensuring the perfect proportions and formula for each drink. Every six months or so, Thomas Ashbourne spirits will be adding new cocktails to the portfolio, including the Negroni, the Mojito and many more.
It’s no surprise that the brand is showing up at more weddings and simchas all over the country by the day. “We host a lot,” says Eda Schottenstein, a major investor in Thomas Ashbourne and co-host of the “From the Inside Out” podcast. “In the past, if my guests didn’t want wine, I wished I could offer them a cocktail.” But making cocktails is time-consuming and requires countless ingredients. “So it was wine, whiskey, tequila or nothing.” Now, she can finally offer her guests something special. “It’s cool to invite people over and ask them, ‘do you want a Cosmo? An Old Fashioned? A Margarita?’ They think I’m making it.”
Thomas Ashbourne Craft Spirits has won the highest honors at the SIP awards: the Double Gold and Platinum. It is on pace for one of the largest first-year sales of any alcohol start-up in alcohol history. The brand continues to sell out in major chains, and is racing to keep up with consumer demand.
Thomas Ashbourne has a fast-growing number of partnerships with major hotel chains, entertainment venues and airlines. They are sold in over 10,000 stores and counting and can be found in most major chains, including Ralph’s, GoPuff, BevMo, ReserveBar, Albertsons, Safeway, Total Wine and Spirits and many others. They can also be purchased at Thomasashbourne.com.