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Wednesday, 17 Shevat, 5786
  |  February 4, 2026

The Underdog, My Hero

From the COLlive Inbox: 95 percent of the people who were at yesterday's Great Parade never heard of the name Shimmy Weinbaum. But he was there, shirt un-tucked and all, standing on the side waving his hand at the guy driving the semi-truck to move it along. Full Story

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English overnight camp
May 24, 2016 6:12 pm

I remember shimmy in the overnight lubavitch camp in uk…up all night preparing posters…skits for the plays…25 years ago….or more..hatzlacha

Inspired
May 30, 2011 12:07 am

Thanks so much for writing this. May Hashem pour Brachos down on the shining quiet leaders like Shimmy. To much Kochos! Moshiach now!

Shimmy!
May 27, 2011 5:05 pm

Continue inspiring those around you!

Don't forget Zelda
May 27, 2011 12:23 pm

Behind every phenomenal man there’s a fantastic wife. Thank you Zelda for allowing Shimmy to be Shimmy! We love you

WAY TO GO SHIMMY
May 27, 2011 12:19 pm

Shimmy, I met you when you were six years old and you were already a legend. You’re the luckiest person ever to have such a fantastic mother and father, bubbe and zaide and incredible family who never missed a split second of your young life to inspire you to give all you’ve got to the vision of the Rebbe. And now you’re lighting the torch of thousands of Jewish neshamas. You’re the truest chossid and we all salute you!

THANK YOU SHIMMY!!!!!!!!!!!!1
May 27, 2011 10:12 am

You guys have no idea he was there FARBRENGING with a us THE NIGHT BEFORE HIS PARADE for yud aleph nisan! he is PURE and RAW awesome to the next level.

Kudos #91
May 27, 2011 2:11 am

An article with only positive comments. That’s what Shimmy is all about -seeing the good and bringing it out. Thats the way to bring Moshiach.

than kyou Shimmy
May 26, 2011 10:00 pm

while we are at it I would like to add my personal thanks to shimmy
…. and the rest of the unsung heroes in the REBBES ARMY

he would be happy
May 26, 2011 10:27 am

if everyone would do just one more mitzvah, and he could see the Rebbe already again!

to 91
May 26, 2011 2:26 am

I liked your comment.. but you can’t count more? For all the work put into these amazing projects, I believe Shimmy had way more than just one sleepless week.

Hi Shimmy
May 25, 2011 7:16 pm

Thanks for the Nachas.
Ta and Ma

Go Zelda!
May 25, 2011 5:22 pm

She does not only let shimmy do what he does, she encourages him!!!

The real hero...
May 25, 2011 3:55 pm

his wife!

wow
May 25, 2011 3:02 pm

wow

unbelievable person!
May 25, 2011 6:34 am

shimmy weinbaum is an amzing inspiration and wes hould all learn from his humbleness. he is truly one of a kind

From your cousins down under
May 25, 2011 2:49 am

Thank you for this wonderful article. Every word is true but it still only gives a glimpse into true chossid that Shimmy is. You are our inspiration and thank you – Chayolei Tzivos Hashem has hit the shores of australia and we are reaping the benefits.
From your cousins in Melbourne

i dont know where to start
May 25, 2011 2:42 am

… wow, this is so true. shimmy is devoted. im so agreeing to this story. shimmy u rock.

yasher koach
May 25, 2011 1:05 am

Shimmy Hashem should help you to do the Rebbes Shlichus always The parade was simply amazing the little kids had a total blast Keep up your good work
The kinderlach from Oheila Menachem Pre School

good writer!
May 25, 2011 12:23 am

thank you for bringing this to our attention

Waaw!
May 24, 2011 11:59 pm

It’s probably the first time there are somany comments and they are all positive!
Shkoyach shimy. And thanks to not have sleeping a whole week just to serve us. A simple fan…

sem girl
May 24, 2011 11:31 pm

Thank you so much for all the farbrengens. The inspiration really puts things into focus.
Thanks for being there for us.

Thank You
May 24, 2011 11:06 pm

Shimmy and Zelda, so proud to be your cousin! Many people have ideas, but not many can make them come true. Shimmy dreams something and it becomes reality. The bitul that you demonstrate is what enables you to accomplish so much. This is a lesson for us all now erev Shavuos – Har Sinai was humble and had the zchus of Matan Torah. When you open yourselves up and devote yourself to the greater good, you can accomplish a world or good. Thank you Shimmy for everything and Zelda for standing strong and helping in every way you can. Love,… Read more »

Really truly special
May 24, 2011 9:06 pm

Shimmy,
I am humbled by you and really appreciate the work you do for our community.

Way to Go Shimmy
May 24, 2011 9:02 pm

On behalf of all of Crown Heights; THANK YOU you are indeed amazing and very much appreciated

Parade & HaChayol are truly Great...
May 24, 2011 8:57 pm

Loved the parade, the mag, these are tremendous milestone accomplishments, originated here in our shechuna! Thank you Shimmy

ps – wondering out loud, what can we do so that our children here in the shechuna can also benefit from HaChayol on a wider basis than select classes?

agree
May 24, 2011 8:33 pm

with # 19

S-H-I-M-M-Y
May 24, 2011 8:20 pm

Go Shimmy! Awesome party 😉

inspired!
May 24, 2011 8:20 pm

shimmy weinbaum is one of the MOST inspring ppl i know!!! He is REAL stuff!!!! He lives Rebbe and Moshiach in every fiber of his being! He does a lot more than anyone knows!!! He never syas no, he ALWAYS tries to help! thank you shimmy for the amazing work your doing, may all this inspiration translate into the ultimate revelation of Moshiach NOW!!!
Also thank you to shimmy’s wife for being the greater woman behind this great man!
Thank You!!! All the Brochos!!!

SHIMMY!
May 24, 2011 8:13 pm

Shimmy we love from all the way around the world. You are truly our hero, and may we be reunited alltogether the whole family, and be with the Rebbe. We are cheering you at all times of day and night between all the times zone.

your sister
May 24, 2011 8:12 pm

go mesha!!!!!!!!!!!!!!!!!!!!!!!!!!!

YOU DID SUCH A GOOD JOB AND SHIMMY TO WOOOOOOOOOOOOOW!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

S H I M M M Y we ask why?
May 24, 2011 7:20 pm

As mentioned above, Shimmy always treats everyone like they are the most important person. he takes the time to greet everyone, and say thank you 100 times when you help out. Shimmy has many dreams about what Lubavitch should be like and he works hard to fulfill his dreams. I am sure the rebbe is truly proud!

almost 80 comments
May 24, 2011 6:56 pm

the fact that ppl took time out to write these long comments just shows what an impact Shimmy has on the lives of so many. Hashem should bless you, shimmy, to continue doing your Avodah with tmimus as you lead CTH, and keep setting a good example. Moshiach NOW!

go shimmy
May 24, 2011 6:45 pm

ur the best!!!!!

The Unsung Hero
May 24, 2011 5:54 pm

The Shliach of Crown Heights…while so many are in such a hurry to leave our own communities to be ‘mekarev’ everyone else…Shimmy who could have easily gotten the ‘perfect’ shlichus chose to stay and take care of our own children without pointing out the faults, rather just creating solutions…a man to be admired…

Chony M
May 24, 2011 5:17 pm

A well deserved article. Go Shimmy!

The author makes a mistake. Everyone appreciates recognition – even Shimmy. So next time you see him – tell him!!

shimmy
May 24, 2011 5:06 pm

i remmber shimmy from camp over 20 years ago…being awake for days on end! way to go

Shimmy
May 24, 2011 4:38 pm

is simply an unreal human being. And Thousands of people owe the chassidishe chinuch of their children to him!
May Hashem bentch you with everyting beshefa for this amazing zechus!

504
May 24, 2011 4:04 pm

Shimmy W is the greatest!!

to #19
May 24, 2011 3:56 pm

Behind every great man – if you knew Shimmy’s mother, you’d know Shimmy. The Weinbaums (plural) in England have always been my hero’s and Shimmy is no surprise. We grew up together, he hasn’t changed. Amazing.

Shainy Peysin
May 24, 2011 2:07 pm

I would like to add a personal experience that occurred this past Simchas Torah in 770. It was that night all women dread, when the men go out on Tahalucha fully expecting their wives to care for the kids single-handedly as Yom Tov stretches on and on, well past pre-ordinated bedtimes, attend hakafos and still be waiting up with a smile and a full seuda prepared when they return at un-G-dly hours… So it was that night… that night of unspeakable horror… forget it. Anyway, I shlepped my kids to 770 for the children’s hakafos, and saw the guy described… Read more »

Shimmy is the greatest
May 24, 2011 1:47 pm

Shimmy, you are amazing asset to the museum and Tzivos Hashem. You make the REBBE proud. we love you and keep up the good work.

SA

to # 26
May 24, 2011 1:22 pm

Shimmy Weinbaum Shlita not only made that parade in Kfar Chabad he also revived Tzivos Hashem in Kfar Chabad which help revive it all over Eretz Yisroel.
He grew up with this Mesirus Nefesh which he saw from his parents. He and all his siblings are always giving,doing for all .
Yashar Koach
Heshem Should give you strength to continue for many many years to come.

#46 you took the words out of my mouth!
May 24, 2011 1:04 pm
Shimmy
May 24, 2011 12:28 pm

Shimmy is the Rebbe’s mentch every bone of his body

great pics
May 24, 2011 12:02 pm

well done boruch!!

To #47
May 24, 2011 11:56 am

Nobody does anything single-handed. Tzivos Hashem was run in those early days by Bunim and Sandy, Gershon and Rivka Fraenkel, Rochie Gordon, Michael Rabin and the trustees – Gedalia Rutman and Stephen Chevern – under the personal guidance of Rabbi Sudak

much appreciation
May 24, 2011 11:36 am

unbelievable lag bomer \! thank u to all those who organized, the fair was fantastic! all the bochurim were hard at work involved in such a good cause. it gave the bochurim kosher fun with chances of a life tiime, taking care of animals- who can do that in new york…lol putting them incharge- builds character and most of all young and old enjoyed and felt the holy energy of the great day of lag bomer!!! thank u thank u thank u!!!!!!!!!!!!!!!!!!!!!

Admirer
May 24, 2011 11:28 am

There is a story of Reb Shmuel Munkes which truly captures Shimmy’s essence. One morning, the Chasidim of the Alter Rebbe came to the beis medrash and beheld a puzzling sight: Reb Shmuel was hanging by his feet in the front window of the beis medrash. They approached him and asked him to explain his bizarre behavior. “Every store has an object in the window which identifies what the store sells”, he replied. “A fish store has fish in the window, a fruit store has fruit in the window, and a butcher has meat in the window”. ” I am… Read more »

SHIMMY WEINBAUM
May 24, 2011 11:07 am

shimmy is a true chossid through and through. I had the privilidge of working with him this year, and I am amazed every time to see the sincere, true, strong devotion to whatever it takes to fulfill the rebbes horaos. he is truely something unreal. may hashem bentch you with hundred fold for you and your family. And yes, I would like to give the same creidt to his eishes chayil- who barely sees him!

leah
May 24, 2011 10:12 am

thank you Morah Zelda for dressing up like a chicken and showing the Bais Rivkah headstart before the parade so the cuties would not be scared of the chickens and know that it is just a person with a costume. What insight! What forsight!

Thanks!
May 24, 2011 10:07 am

Thanks Shimmy for all that you do!

20 years ago
May 24, 2011 10:06 am

Shimmy has shown this chayus, at least since his teens, i remember when we were in michina working in his parents garage / tzivois hashem office all night on a yud Beis Tamuz program, and that was at least 20 years ago.
He was and remains an inspiration.

#11
May 24, 2011 9:59 am

Go WEINBAUMS! you rock the world – your an inspiration to us all. but ALL of you remember to sleep and eat!!!

Moshe!
May 24, 2011 9:58 am

Go Sergeant 613!!

GO SHIMMY!
May 24, 2011 9:57 am

You could not have written it better. Knowing all the hard work shimmy puts in – he does not need an ego boast – ITS ALL FOR THE REBBE! Shimmy may your dream come true, too se the Rebbe bagshimus smiling and proud.!

just to reliterate
May 24, 2011 9:50 am

The Lag B’Omer rally and carnival in London was put together by Rabbi and Mrs Simons, Mrs Simons being a Weinbaum before she got married. They and her parents do so much work for Tzivos Hashem and other projects.

to 26
May 24, 2011 9:43 am

that lag bamoer 5755 was the first time there was a parade for children of kfar chabad! shimmy went to the vaad and demanded that our children should not be left out!
since then it has grown, and this year million of shekels were spent to create a fantastic event !

Who remembers Shimmy's Parade in South Africa?
May 24, 2011 9:26 am

We were in High School. He was a bochur. And he really energized us with a Lag B’omer parade. Long nights of building floats etc.
Shimmy really gave us a Koch in yiddishkeit, Chassidshkeit and a feeling of connection to the Rebbe.
Thank you! We still apreciate it!

from london to ny!
May 24, 2011 8:25 am

Shimmy is a wonderful special person, and you don’t need to look far to see where he gets it from – his parents in London are equally as dedicated. I have very fond memories eating there nearly every Shabbos when I learnt in London…oh..over 10 years ago.

Your friend from London
May 24, 2011 8:19 am

really well put keep up the good work. Will talk soon IYH
SA

Thank you Moshe for writing this.
May 24, 2011 6:32 am

Moved me to tears, honestly.

Hey
May 24, 2011 3:25 am

Hey, Shimmy sounds like both of his parents rolled into one! (They were the ones quietly getting on with it at the Great Parade in London) Weinbaums – you rock the world!

A member from #11
May 24, 2011 3:12 am

We love you – we are proud of you – and continue showing the world the right way!!!!

Not Amazed!
May 24, 2011 3:00 am

First of all, great article! Second of all, Shimmy is a WEINBAUM and like mother – like son!!! Without Mrs Sandy Weinbaum in London, there would not be Tzivos Hashem, as she started it single handidly many years ago. Mrs Weinbaum taught her kids well!!!!!!!!!!!!!!

Weinbaum family
May 24, 2011 2:53 am

The apple does not fall far from the tree.

TO Moshe.
May 24, 2011 2:26 am

As always your right – from breakfast special opinions to articles on shimmy. Good job and Im glad you dont have your desk all to yourself even thought im not there anymore. At least i didnt leave mendy containers.

And we cant forget to thank all the BRH girls who are always there to help shimmy do all the things he is up all night doing.

what about mesibas shabbos ?
May 24, 2011 2:23 am

thats my memory of him.. and faithfull sheapord

MAJOR Shimmy fan!
May 24, 2011 1:41 am

i help with tzivos Hashem =- an i see him all over. His dedication is legendary- he is what the rebbe wanted out of all of us, Imagine how many Graeat Parades we would have if we all followed the same path R’ Shimmy does! As a Student of Bnos Menachem i have beent o countless of your farbrengens that went into the night.. and i remember and remain inspired by all of them. R’ Shimmy. it is with upmost respect that i thank you. for the parade, for the Tzivos hashem, and for the Farbrengens.. and for the things… Read more »

To Shimmy and Zelda
May 24, 2011 1:35 am

A true a example of a great team. May you both get enough sleep to fulfil your shlichus!
Love you both

Leah J
May 24, 2011 1:34 am

Shimmy is a legend he has been since I met him as a bochur all those years back when he was on shlichus in South Africa. If anyone is helping to bring Moshiach and do the Rebbes work it is him. May he continue to go machoyil el choyil in GOOD HEALTH. Well done SHIMMY.

head counsler!
May 24, 2011 1:05 am

i remeber shimmy also 13 years ago he was my head counsler in camp machne menachem (now know’n as chayolei)

We are proud to be of help
May 24, 2011 12:59 am

Shimmy is not unknown .As a student in Beth Rivkah High School he has spoken to us many times, always inspiring us ito do what the Rebbe wants. He tells us about the help needed ,whethern packing bags or making phone calls, or whatever Tzivos Hashem needs and we always are there for him.We know that he is real, no bluff or hypocrisy, he works endlessly and we can do no less.

yes yes yes
May 24, 2011 12:56 am

But shimmy- for all of our sakes- get some rest- so u have the gedult to do what u do best

An Amazing Family
May 24, 2011 12:29 am

Shimmy and Zelda you are both so awesome! Yasher Koach to the entire Weinbaum family for all the amazing work they do around the world!

#35
May 24, 2011 12:09 am

Beautifully said!!

thanks for this and all the great comments
May 24, 2011 12:01 am

I’ve worked (and still do some work) for Shimmy on numerous projects and I thank you for writing this. He’s an amazing chossid and dogma Chaya. Btw, I am a Shliach and when i signed myself and my family up online late one evening I got a call from Shimmy on my cell literally 2 minutes later asking why I only signed my family and no one from our Chabad house. dont know how he juggles so much. he’s a true inspiration!!!! May the aibishter bentch him and his rebetzen who is no less dedicated.

Only Half The Story
May 24, 2011 12:00 am

The Great Parade, Chayolei………this is only Shimmy’s day job (no pun intended). if anybody would know how many “teens at risk” come to him for guidance, how he opens his home for anybody in need……Shimmy to say your an inspiration is an understatement!

to #19
May 23, 2011 11:42 pm

Right on! She is a true Akeres Habayis!!

Good to see....
May 23, 2011 11:40 pm

By the plethora of comments, it’s truly good to see that Shimmy, with his indefatigable and unflagging energy, true humility and real tzidkus, is not an unknown factor.
Mimenu yiru v’chein ya’asu.

to # 19
May 23, 2011 11:32 pm

your words are true gold!!

Shimmy FAN
May 23, 2011 11:26 pm

Huge fan of Shimmy! He inspires me to no end… always has time no matter what hes doing! A TRUE CHOSSID! The rebbe would be so proud.

jcm
May 23, 2011 11:22 pm

Nice pics.

BRHS student
May 23, 2011 11:18 pm

sometimes i go to the jcm to help pack binders, fold envelopes, cut out stickers for the kids…etc…i cant come eeryday, i have my family and school and i have a life but Shimmy weinbaum works like a dog for the tzivos hashem movement- he is truly a rolemodel for me and i hope i can make the rebe as proud as he does

your fans in miami
May 23, 2011 11:17 pm

Your talent is incredible and your devotion is inspiring and amazing! Your humility is something we should all emulate!

Lag B'Omer 5755
May 23, 2011 11:16 pm

I was in Kfar Chabad and so was Shimmy. If my memory serves me correctly, Shimmy made that parade happen. It may have been his first Lag B’Omer parade as oraganizer-in-chief, though I didn’t know him before that, so he may have done one somewhere else. I was in Zal and he was a Shaliach. I knew nothing about marching bands, but somehow he managed to appoint me to lead it. He did it with such devotion and dedication, I am awed by it 16 years later. If you think about the Sfira of Hod SheB’Hod you might understand why… Read more »

Lead by example
May 23, 2011 11:12 pm

Moshie, thank you for coming out and saying what those of us who work with Shimmy have know all along. It is all ways good to know that as hard as we work he works harder.

go shimmy!
May 23, 2011 11:07 pm

thank you for arranging everything you do!!!

Come on...
May 23, 2011 11:05 pm

Everybody knows that shimmy is a total legend, he bumped into me and schlepped me for a full day of work that same lag b’omer 13 years ago. You can’t say no to shimmy.

Shimmy from #11
May 23, 2011 10:59 pm

All you need to do is look at his parents and you will see why he is what he is. That family is very special. Just look at the parades this year in London, South Africa, and here in NY you will see… it all starts at #11

Shimmy you are a real shliach
May 23, 2011 10:55 pm

Shimmy May Haashem blesseyou and give you the KOACH to continue doing everything you do. Shimmy has changed my kids lives and made impact that no school no teacher could or has done, he has a smile on his face even if he has not slept for 5 days. Shimmy THANK YOU for staying in ch and not going out on shlicos. But keeping your shlicos here in ch to look after us and our families!

spot-on!!!!
May 23, 2011 10:54 pm

shimmy you are our inspiration

behind every man....
May 23, 2011 10:53 pm

there is a woman!
His wife deserves all the recognition she can get for allowing her husband to fulfill his shlichus.
She does so much as well.
thank you both.

shimmy is amazing !
May 23, 2011 10:51 pm

shimmy’s claim to fame is chayolei tzivos hashem. he inspires and affects thousands of lubavitcher children every single day-365 days a year , to do what shulchan aruch expects from a yid, with a tremendous chayos and geshmak, and inspires kids to live with the rebbe. He is the biggest and most effective mashpia that lubavitch has becasuse he really means it and he cares. We all love Shimmy!

wow...
May 23, 2011 10:49 pm

as a bais rivka student who occasionally helps out with the museum i could honsetly say shimmy is one of the most awesome people i know!!
whatever he’s working on TH, the great parade, or any of his other amazing projects, he still has time to come and farbreng with bais rivka – and besides for being an awesome farbrengener, watching him is enough motivation!!!
thank you for writing this very true and much – appreciated article!!!

There aren't many ppl in the world like you, Shimmy
May 23, 2011 10:48 pm

thank you for everything you do for Tzivos Hashem, and for our children!

good to see u
May 23, 2011 10:47 pm

Hey
rivky ad Nechamy!!

thank u shimmy!
May 23, 2011 10:47 pm

the great parade was absolutely a hit! I loved every second of it! It was so inspiring! It was how the Rebbe wanted it to be- a day of jewish unity and pride! i’d like thank all the people involved… be it with time, effort, energy, money- THANK YOU!

Hay, Thanks Shimmy, but I see Simmy J. in one of the pics...
May 23, 2011 10:42 pm

Great seeing you Simmy Junik. Miss you!!

It's about time
May 23, 2011 10:31 pm

Shimmy deserves recognition not because he needs an ego boost, rather so the rest of the world will follow suit.

100%
May 23, 2011 10:30 pm

shimmy weinbaum is one chossid who is buttul to the Rebbe, makes me think of what the rebbe said about Rabbi Hecht, he is 100% doing the will of the Rebbe.

took the words out of my mouth
May 23, 2011 10:30 pm

thank you for this article – it’s long overdue! Shimmy is a true role model of a true chossid

GO sHImmY Weinbaum
May 23, 2011 10:24 pm

His inreach and his outreach are so powerful.
His shlichus goes beyond running programs. He not only takes care of our children’s chinuch and hashkafa but also reaches out personally to a vast variety of members in our community and helps them in his quiet, humble way.
thank you for being an example.

A very greatful parent!
May 23, 2011 10:23 pm

How lucky we are to be a part of such a beautiful event and i would like to thank you Rabbi weinbaum and all the ppl on the staff that made yesterday the special day that it was.

Thank you shimmy for teaching me so much
May 23, 2011 10:21 pm

Shimmy i want to take the this moment to thank you, for everything that i have learned from you the last five months working hand in hand with you on the parade.
i will treasure your inspiration for many years to come.

Leibel.

Nice Article But...
May 23, 2011 10:16 pm

Everybody knows Shimmy Weinbaum!

shimmy fan
May 23, 2011 10:12 pm

beautiful !!!!! thank you for writing it

i agree shimmy is the best doing what we all should
May 23, 2011 10:08 pm

amazing 100% on the dot
thank you for writting it takes one good person to see anothor

Classic Shimmy
May 23, 2011 10:07 pm

every word is so true, he is an inspiration…

Shimmy is Amazing!
May 23, 2011 10:04 pm

…and so humble.

Long overdue!!
May 23, 2011 10:02 pm

Thank you for writing this article and THANK YOU Shimmy for doing everything you do! For staying in Crown Heights-and taking care of the Rebbe’s children!!! You are definitely bringing Moshiach!!

X