By Moshe Kravitsky
Photos: Baruch Ezagui
He’ll probably be really upset at me for writing this. After all, Shimmy Weinbaum (or Shmaryahu as 100% of us will never refer to him) is not the type to stand, comfortably, in the direct path of a photographer’s lens, so chances are, you won’t see too many bits about him in the news. And if I know him well enough, he’s probably reading this and his stomach just dropped….much like my own stomach is doing right now as I think of how he’ll confront me when the last word of this article is read. (Note to self: Keep cell phone off and don’t go into work for a couple of days after this gets published.)
Let’s take it a few steps back…Okay, a lot of steps back. About 10 year’s worth of steps back… No, it’s gotta be more than that. Let’s see now, I was in Chovevei Torah about (I’m scrunching my nose and forehead trying to figure it out…) Um…(Now, I start counting on my fingers) GOT IT!! I was in Chovevei about 13 years ago, I think, and one of the first memories I ever had of Shimmy was on the Holy day of Lag B’omer. The Great Parade probably existed in Shimmy’s dreams back then, maybe not, but regardless, the parade back then was possibly a fifth of what the parade is nowadays.
Where was I….oh, right! Along with many other bochurim from yeshiva, I came in front of 770 to help with the folding chairs. They needed setting up, and basically, it’s taken for granted, more often than not, that bochurim are kinda these expendable-pawn-like creatures who mobilize whenever they’re needed. (Think the Maharal’s Golem wearing a smushed “Bors” on his head. That’s your average bochur) Of course, I remember thinking to myself “Okay, I’ll unfold some chairs” though I wasn’t so enthusiastic back then at the prospect of doing a job that the hired help can do.
Yeah, I’m being honest here. I felt too dignified to be doing such things. Okay, in my own defense, it was more of a feeling like, hey, I wanna do the more fun stuff, let me go dress up in a chicken costume and dance around for all the kids that show up. I’m much more of a clown than I am a folder-boy. Nevertheless, I did my job—played the role of the expendable pawn, and folded the chairs. We all did, though I can’t remember if we did it with a smile.
Look, you know how bochurim can be. Right? A bunch of us got to work, but we were scared our hats would get smushed, or our jackets would get creased. G-d forbid our shoes should get scuffs on them. I mean, that was what I, and I’ll venture a guess, many other guys who were folding that day were like. Y’know, sure I’ll do it, but only if I have to. By the way, the people from the chair company—they were doing their jobs just fine. Thing is, the parade would’ve started late had it not been for the extra bochurim coming out to help. So that’s what we were—the last minute help.
On that note, I do recall, very distinctively, that there was one bochur amongst the rest of us (I think he was a bochur at the time. I could be wrong) who didn’t appear to be as ‘reserved’ as we did, and right off the bat, I could clearly tell that he was different. For starters, where most of us would unfold a stack of chairs, and then give in to the overbearing need to take a break, this bochur—this guy, was going strong through stacks of chairs with lightning speed. And I noticed him occasionally delegating to others on the fly here and there, but mostly, he was a chair-man like the rest of us. Well, okay, not exactly like the rest of us. His hair wasn’t combed, his shirt was un-tucked and wrinkled, and he appeared to be sweating, which brought me to the realization that he had been there for hours, hadn’t yet taken a break, and had been working on the set up, and most probably the parade’s logistics since the night before……………That was the very first time I saw Shimmy Weinbaum.
Years later, when I pseudo-interviewed with him for the chullent-of-a-job that turned out to be my position at Tzivos Hashem, I couldn’t help but conjure up that image of him in my mind from that first lag b’omer. I tried to mention it to him during the interview. Y’know, fan his ego? Earn some brownie points. Something along the lines of how we used watch him in action setting things up. He kinda just pretended I didn’t say anything and moved along with the conversation.
Now, for those of you who don’t know, Rabbi Weinbaum is the engine of Chayolei Tzivos Hashem, The Great Parade, and a dozen other things that I will never get wind of. Look at him, ask him if he had anything to do with it, he’ll probably just move along with the conversation, because that’s just who he is. He’s not big on spotlights and wouldn’t be caught dead in one. In all honestly, 95 percent of the people who were there today never heard of the name Shimmy Weinbaum.
But at today’s parade, when all the floats were running along, he was there shirt un-tucked and all standing on the side waving his hand at the guy driving the semi-truck to move it along. He was running around like a chicken with his head very much attached and on steroids. I mean, the guy moves fast and he wastes not a second. But that didn’t really strike a chord with me. I mean, he is, after all the parade organizer guy. That was just classic Shimmy.
No, friends. The strike-a-chord factor came later on after the parade was long over—by the carnival. See, as I, a nothing who believes he’s a big-something was rolling my kids around from ride to ride, and in between popcorn refills and snapping the occasional pic or two my iphone, I found myself down on Brooklyn Avenue, maybe, and guess what I saw. While waiting for my kids to come off of the twirly ride thingy, a few hundred feet ahead, was Shimmy, folding and unfolding chairs. This is a guy who goes to sleep super late every night for months before just so he can squeeze in another parade meeting or two with his insanely devoted staff (By the way, kudos to Zevi, Abi, Moscowitz, Berel, Noach, Mordy, Zalmi, and all the other guys that left Mendy’s containers on my computer desk for months during planning season) Back to Shimmy. He’s a guy who is so selfless, so transparently a chossid devoted to the Rebbe’s cause, SO BIG ON THE SCALE OF THINGS THAT SURELY, HE CAN AFFORD TO LET THE LITTLE PEOPLE, THE EXPENDABLES, UNFOLD THE CHAIRS.
At first, I chuckled a bit because it reminded me of all those years ago. But a few seconds later, I understood exactly what was going on – why he needed to unstack and unfold chairs. You see, in that lonely corner of Brooklyn Avenue, I think, there was a very large screen playing footage of the Rebbe’s Parade from 1984. It was playing, but there were no seats for anyone to sit down should they want to watch..or to rest their feet from all that walking, or whatever else could have been going through his mind at the time.
When my kids came off the ride, I explained to them the gadlus of this holy man. How even though he has all the rights to be a big-fat hot shot, none of that matters to him. All that’s important to Shimmy, I said to my kids, was that the Rebbe said there should be a parade. Whatever it takes, the show must go on.
We walked over and my children personally thanked him for organizing the most beautiful parade in the history of parades………And then, I hugged him and gave him a kiss on the cheek. At first, I tried, but I couldn’t hold back the tears of awe. They were welling up as I explained to him that what he does, what he is, is so beautiful. Of course, to avert the compliment, he tried swinging it right back at me — asking if I saw myself on the screen earlier on in the parade as commander 6-1-3, but not this time. I wouldn’t let him. I hugged him even stronger and thanked him for everything.
Sure, the Parade and Tzivos Hashem is a giant mechanism which needs constant fine tuning and is kept up by dozens of devoted staff members, but that’s us on one side of the scale. And in this nothing-who-now-realizes-that-he’s nothing’s opinion, on the other side of the scale stands Shimmy Weinbaum, the underdog, my hero.
Classic shimmy.
I remember shimmy in the overnight lubavitch camp in uk…up all night preparing posters…skits for the plays…25 years ago….or more..hatzlacha
Thanks so much for writing this. May Hashem pour Brachos down on the shining quiet leaders like Shimmy. To much Kochos! Moshiach now!
Continue inspiring those around you!
Behind every phenomenal man there’s a fantastic wife. Thank you Zelda for allowing Shimmy to be Shimmy! We love you
Shimmy, I met you when you were six years old and you were already a legend. You’re the luckiest person ever to have such a fantastic mother and father, bubbe and zaide and incredible family who never missed a split second of your young life to inspire you to give all you’ve got to the vision of the Rebbe. And now you’re lighting the torch of thousands of Jewish neshamas. You’re the truest chossid and we all salute you!
You guys have no idea he was there FARBRENGING with a us THE NIGHT BEFORE HIS PARADE for yud aleph nisan! he is PURE and RAW awesome to the next level.
An article with only positive comments. That’s what Shimmy is all about -seeing the good and bringing it out. Thats the way to bring Moshiach.
while we are at it I would like to add my personal thanks to shimmy
…. and the rest of the unsung heroes in the REBBES ARMY
if everyone would do just one more mitzvah, and he could see the Rebbe already again!
I liked your comment.. but you can’t count more? For all the work put into these amazing projects, I believe Shimmy had way more than just one sleepless week.
Thanks for the Nachas.
Ta and Ma
She does not only let shimmy do what he does, she encourages him!!!
his wife!
wow
shimmy weinbaum is an amzing inspiration and wes hould all learn from his humbleness. he is truly one of a kind
Thank you for this wonderful article. Every word is true but it still only gives a glimpse into true chossid that Shimmy is. You are our inspiration and thank you – Chayolei Tzivos Hashem has hit the shores of australia and we are reaping the benefits.
From your cousins in Melbourne
… wow, this is so true. shimmy is devoted. im so agreeing to this story. shimmy u rock.
Shimmy Hashem should help you to do the Rebbes Shlichus always The parade was simply amazing the little kids had a total blast Keep up your good work
The kinderlach from Oheila Menachem Pre School
thank you for bringing this to our attention
It’s probably the first time there are somany comments and they are all positive!
Shkoyach shimy. And thanks to not have sleeping a whole week just to serve us. A simple fan…
Thank you so much for all the farbrengens. The inspiration really puts things into focus.
Thanks for being there for us.
Shimmy and Zelda, so proud to be your cousin! Many people have ideas, but not many can make them come true. Shimmy dreams something and it becomes reality. The bitul that you demonstrate is what enables you to accomplish so much. This is a lesson for us all now erev Shavuos – Har Sinai was humble and had the zchus of Matan Torah. When you open yourselves up and devote yourself to the greater good, you can accomplish a world or good. Thank you Shimmy for everything and Zelda for standing strong and helping in every way you can. Love,… Read more »
Shimmy,
I am humbled by you and really appreciate the work you do for our community.
On behalf of all of Crown Heights; THANK YOU you are indeed amazing and very much appreciated
Loved the parade, the mag, these are tremendous milestone accomplishments, originated here in our shechuna! Thank you Shimmy
ps – wondering out loud, what can we do so that our children here in the shechuna can also benefit from HaChayol on a wider basis than select classes?
with # 19
Go Shimmy! Awesome party 😉
shimmy weinbaum is one of the MOST inspring ppl i know!!! He is REAL stuff!!!! He lives Rebbe and Moshiach in every fiber of his being! He does a lot more than anyone knows!!! He never syas no, he ALWAYS tries to help! thank you shimmy for the amazing work your doing, may all this inspiration translate into the ultimate revelation of Moshiach NOW!!!
Also thank you to shimmy’s wife for being the greater woman behind this great man!
Thank You!!! All the Brochos!!!
Shimmy we love from all the way around the world. You are truly our hero, and may we be reunited alltogether the whole family, and be with the Rebbe. We are cheering you at all times of day and night between all the times zone.
go mesha!!!!!!!!!!!!!!!!!!!!!!!!!!!
YOU DID SUCH A GOOD JOB AND SHIMMY TO WOOOOOOOOOOOOOW!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
As mentioned above, Shimmy always treats everyone like they are the most important person. he takes the time to greet everyone, and say thank you 100 times when you help out. Shimmy has many dreams about what Lubavitch should be like and he works hard to fulfill his dreams. I am sure the rebbe is truly proud!
the fact that ppl took time out to write these long comments just shows what an impact Shimmy has on the lives of so many. Hashem should bless you, shimmy, to continue doing your Avodah with tmimus as you lead CTH, and keep setting a good example. Moshiach NOW!
ur the best!!!!!
The Shliach of Crown Heights…while so many are in such a hurry to leave our own communities to be ‘mekarev’ everyone else…Shimmy who could have easily gotten the ‘perfect’ shlichus chose to stay and take care of our own children without pointing out the faults, rather just creating solutions…a man to be admired…
A well deserved article. Go Shimmy!
The author makes a mistake. Everyone appreciates recognition – even Shimmy. So next time you see him – tell him!!
i remmber shimmy from camp over 20 years ago…being awake for days on end! way to go
is simply an unreal human being. And Thousands of people owe the chassidishe chinuch of their children to him!
May Hashem bentch you with everyting beshefa for this amazing zechus!
Shimmy W is the greatest!!
Behind every great man – if you knew Shimmy’s mother, you’d know Shimmy. The Weinbaums (plural) in England have always been my hero’s and Shimmy is no surprise. We grew up together, he hasn’t changed. Amazing.
I would like to add a personal experience that occurred this past Simchas Torah in 770. It was that night all women dread, when the men go out on Tahalucha fully expecting their wives to care for the kids single-handedly as Yom Tov stretches on and on, well past pre-ordinated bedtimes, attend hakafos and still be waiting up with a smile and a full seuda prepared when they return at un-G-dly hours… So it was that night… that night of unspeakable horror… forget it. Anyway, I shlepped my kids to 770 for the children’s hakafos, and saw the guy described… Read more »
Shimmy, you are amazing asset to the museum and Tzivos Hashem. You make the REBBE proud. we love you and keep up the good work.
SA
Shimmy Weinbaum Shlita not only made that parade in Kfar Chabad he also revived Tzivos Hashem in Kfar Chabad which help revive it all over Eretz Yisroel.
He grew up with this Mesirus Nefesh which he saw from his parents. He and all his siblings are always giving,doing for all .
Yashar Koach
Heshem Should give you strength to continue for many many years to come.
Shimmy is the Rebbe’s mentch every bone of his body
well done boruch!!
Nobody does anything single-handed. Tzivos Hashem was run in those early days by Bunim and Sandy, Gershon and Rivka Fraenkel, Rochie Gordon, Michael Rabin and the trustees – Gedalia Rutman and Stephen Chevern – under the personal guidance of Rabbi Sudak
unbelievable lag bomer \! thank u to all those who organized, the fair was fantastic! all the bochurim were hard at work involved in such a good cause. it gave the bochurim kosher fun with chances of a life tiime, taking care of animals- who can do that in new york…lol putting them incharge- builds character and most of all young and old enjoyed and felt the holy energy of the great day of lag bomer!!! thank u thank u thank u!!!!!!!!!!!!!!!!!!!!!
There is a story of Reb Shmuel Munkes which truly captures Shimmy’s essence. One morning, the Chasidim of the Alter Rebbe came to the beis medrash and beheld a puzzling sight: Reb Shmuel was hanging by his feet in the front window of the beis medrash. They approached him and asked him to explain his bizarre behavior. “Every store has an object in the window which identifies what the store sells”, he replied. “A fish store has fish in the window, a fruit store has fruit in the window, and a butcher has meat in the window”. ” I am… Read more »
shimmy is a true chossid through and through. I had the privilidge of working with him this year, and I am amazed every time to see the sincere, true, strong devotion to whatever it takes to fulfill the rebbes horaos. he is truely something unreal. may hashem bentch you with hundred fold for you and your family. And yes, I would like to give the same creidt to his eishes chayil- who barely sees him!
thank you Morah Zelda for dressing up like a chicken and showing the Bais Rivkah headstart before the parade so the cuties would not be scared of the chickens and know that it is just a person with a costume. What insight! What forsight!
Thanks Shimmy for all that you do!
Shimmy has shown this chayus, at least since his teens, i remember when we were in michina working in his parents garage / tzivois hashem office all night on a yud Beis Tamuz program, and that was at least 20 years ago.
He was and remains an inspiration.
Go WEINBAUMS! you rock the world – your an inspiration to us all. but ALL of you remember to sleep and eat!!!
Go Sergeant 613!!
You could not have written it better. Knowing all the hard work shimmy puts in – he does not need an ego boast – ITS ALL FOR THE REBBE! Shimmy may your dream come true, too se the Rebbe bagshimus smiling and proud.!
The Lag B’Omer rally and carnival in London was put together by Rabbi and Mrs Simons, Mrs Simons being a Weinbaum before she got married. They and her parents do so much work for Tzivos Hashem and other projects.
that lag bamoer 5755 was the first time there was a parade for children of kfar chabad! shimmy went to the vaad and demanded that our children should not be left out!
since then it has grown, and this year million of shekels were spent to create a fantastic event !
We were in High School. He was a bochur. And he really energized us with a Lag B’omer parade. Long nights of building floats etc.
Shimmy really gave us a Koch in yiddishkeit, Chassidshkeit and a feeling of connection to the Rebbe.
Thank you! We still apreciate it!
Shimmy is a wonderful special person, and you don’t need to look far to see where he gets it from – his parents in London are equally as dedicated. I have very fond memories eating there nearly every Shabbos when I learnt in London…oh..over 10 years ago.
really well put keep up the good work. Will talk soon IYH
SA
Moved me to tears, honestly.
Hey, Shimmy sounds like both of his parents rolled into one! (They were the ones quietly getting on with it at the Great Parade in London) Weinbaums – you rock the world!
We love you – we are proud of you – and continue showing the world the right way!!!!
First of all, great article! Second of all, Shimmy is a WEINBAUM and like mother – like son!!! Without Mrs Sandy Weinbaum in London, there would not be Tzivos Hashem, as she started it single handidly many years ago. Mrs Weinbaum taught her kids well!!!!!!!!!!!!!!
The apple does not fall far from the tree.
As always your right – from breakfast special opinions to articles on shimmy. Good job and Im glad you dont have your desk all to yourself even thought im not there anymore. At least i didnt leave mendy containers.
And we cant forget to thank all the BRH girls who are always there to help shimmy do all the things he is up all night doing.
thats my memory of him.. and faithfull sheapord
i help with tzivos Hashem =- an i see him all over. His dedication is legendary- he is what the rebbe wanted out of all of us, Imagine how many Graeat Parades we would have if we all followed the same path R’ Shimmy does! As a Student of Bnos Menachem i have beent o countless of your farbrengens that went into the night.. and i remember and remain inspired by all of them. R’ Shimmy. it is with upmost respect that i thank you. for the parade, for the Tzivos hashem, and for the Farbrengens.. and for the things… Read more »
A true a example of a great team. May you both get enough sleep to fulfil your shlichus!
Love you both
Shimmy is a legend he has been since I met him as a bochur all those years back when he was on shlichus in South Africa. If anyone is helping to bring Moshiach and do the Rebbes work it is him. May he continue to go machoyil el choyil in GOOD HEALTH. Well done SHIMMY.
i remeber shimmy also 13 years ago he was my head counsler in camp machne menachem (now know’n as chayolei)
Shimmy is not unknown .As a student in Beth Rivkah High School he has spoken to us many times, always inspiring us ito do what the Rebbe wants. He tells us about the help needed ,whethern packing bags or making phone calls, or whatever Tzivos Hashem needs and we always are there for him.We know that he is real, no bluff or hypocrisy, he works endlessly and we can do no less.
But shimmy- for all of our sakes- get some rest- so u have the gedult to do what u do best
Shimmy and Zelda you are both so awesome! Yasher Koach to the entire Weinbaum family for all the amazing work they do around the world!
Beautifully said!!
I’ve worked (and still do some work) for Shimmy on numerous projects and I thank you for writing this. He’s an amazing chossid and dogma Chaya. Btw, I am a Shliach and when i signed myself and my family up online late one evening I got a call from Shimmy on my cell literally 2 minutes later asking why I only signed my family and no one from our Chabad house. dont know how he juggles so much. he’s a true inspiration!!!! May the aibishter bentch him and his rebetzen who is no less dedicated.
The Great Parade, Chayolei………this is only Shimmy’s day job (no pun intended). if anybody would know how many “teens at risk” come to him for guidance, how he opens his home for anybody in need……Shimmy to say your an inspiration is an understatement!
Right on! She is a true Akeres Habayis!!
By the plethora of comments, it’s truly good to see that Shimmy, with his indefatigable and unflagging energy, true humility and real tzidkus, is not an unknown factor.
Mimenu yiru v’chein ya’asu.
your words are true gold!!
Huge fan of Shimmy! He inspires me to no end… always has time no matter what hes doing! A TRUE CHOSSID! The rebbe would be so proud.
Nice pics.
sometimes i go to the jcm to help pack binders, fold envelopes, cut out stickers for the kids…etc…i cant come eeryday, i have my family and school and i have a life but Shimmy weinbaum works like a dog for the tzivos hashem movement- he is truly a rolemodel for me and i hope i can make the rebe as proud as he does
Your talent is incredible and your devotion is inspiring and amazing! Your humility is something we should all emulate!
I was in Kfar Chabad and so was Shimmy. If my memory serves me correctly, Shimmy made that parade happen. It may have been his first Lag B’Omer parade as oraganizer-in-chief, though I didn’t know him before that, so he may have done one somewhere else. I was in Zal and he was a Shaliach. I knew nothing about marching bands, but somehow he managed to appoint me to lead it. He did it with such devotion and dedication, I am awed by it 16 years later. If you think about the Sfira of Hod SheB’Hod you might understand why… Read more »
Moshie, thank you for coming out and saying what those of us who work with Shimmy have know all along. It is all ways good to know that as hard as we work he works harder.
thank you for arranging everything you do!!!
Everybody knows that shimmy is a total legend, he bumped into me and schlepped me for a full day of work that same lag b’omer 13 years ago. You can’t say no to shimmy.
All you need to do is look at his parents and you will see why he is what he is. That family is very special. Just look at the parades this year in London, South Africa, and here in NY you will see… it all starts at #11
Shimmy May Haashem blesseyou and give you the KOACH to continue doing everything you do. Shimmy has changed my kids lives and made impact that no school no teacher could or has done, he has a smile on his face even if he has not slept for 5 days. Shimmy THANK YOU for staying in ch and not going out on shlicos. But keeping your shlicos here in ch to look after us and our families!
shimmy you are our inspiration
there is a woman!
His wife deserves all the recognition she can get for allowing her husband to fulfill his shlichus.
She does so much as well.
thank you both.
shimmy’s claim to fame is chayolei tzivos hashem. he inspires and affects thousands of lubavitcher children every single day-365 days a year , to do what shulchan aruch expects from a yid, with a tremendous chayos and geshmak, and inspires kids to live with the rebbe. He is the biggest and most effective mashpia that lubavitch has becasuse he really means it and he cares. We all love Shimmy!
as a bais rivka student who occasionally helps out with the museum i could honsetly say shimmy is one of the most awesome people i know!!
whatever he’s working on TH, the great parade, or any of his other amazing projects, he still has time to come and farbreng with bais rivka – and besides for being an awesome farbrengener, watching him is enough motivation!!!
thank you for writing this very true and much – appreciated article!!!
thank you for everything you do for Tzivos Hashem, and for our children!
Hey
rivky ad Nechamy!!
the great parade was absolutely a hit! I loved every second of it! It was so inspiring! It was how the Rebbe wanted it to be- a day of jewish unity and pride! i’d like thank all the people involved… be it with time, effort, energy, money- THANK YOU!
Great seeing you Simmy Junik. Miss you!!
Shimmy deserves recognition not because he needs an ego boost, rather so the rest of the world will follow suit.
shimmy weinbaum is one chossid who is buttul to the Rebbe, makes me think of what the rebbe said about Rabbi Hecht, he is 100% doing the will of the Rebbe.
thank you for this article – it’s long overdue! Shimmy is a true role model of a true chossid
His inreach and his outreach are so powerful.
His shlichus goes beyond running programs. He not only takes care of our children’s chinuch and hashkafa but also reaches out personally to a vast variety of members in our community and helps them in his quiet, humble way.
thank you for being an example.
How lucky we are to be a part of such a beautiful event and i would like to thank you Rabbi weinbaum and all the ppl on the staff that made yesterday the special day that it was.
Shimmy i want to take the this moment to thank you, for everything that i have learned from you the last five months working hand in hand with you on the parade.
i will treasure your inspiration for many years to come.
Leibel.
Everybody knows Shimmy Weinbaum!
beautiful !!!!! thank you for writing it
amazing 100% on the dot
thank you for writting it takes one good person to see anothor
every word is so true, he is an inspiration…
…and so humble.
Thank you for writing this article and THANK YOU Shimmy for doing everything you do! For staying in Crown Heights-and taking care of the Rebbe’s children!!! You are definitely bringing Moshiach!!