As 250,000 individuals sit around their kitchen tables on Yomtov morning, the Jewish magazines that they reach for to read with their coffee will be infused with the light and depth of Chassidus.
In honor of Yud Aleph Nissan, Machon Or HaChassidus has produced a pamphlet filled with Chassidic insights on Pesach, in both Hebrew and English, that was included in 250,000 copies of the Ami, Mishpacha and Hamodia magazines. The magazines will be distributed throughout the USA and Israel.
The booklet will provide its readers with a deeper understanding of the Yomtov of Pesach and the mitzvos associated with its observance, as explained in the Sichos of the Rebbe.
The Chassidic perspectives on Galus, Geula and what they mean for us in our everyday lives are unique and completely revolutionary. There is no doubt that, thanks to this tremendous undertaking, hundreds of thousands of individuals will be touched by the words of the Rebbe; empowering them to break free of their personal constraints and live brighter, better, more G-dly lives.
“We knew we wanted to do something really special to celebrate the Rebbe’s birthday,” Rabbi Avraham Mann, the director of Machon Or HaChassidus explains. “We were inspired to share the Rebbe’s message on Pesach with the largest audience that we could think of, no matter the cost, the pressure or the hours of hard work that it would require.”
To learn more about Machon Or HaChassidus visit ohstore.org.
