The K-Factor podcast is produced by CHYE – Crown Heights Young Entrepreneurs in partnership with community news website COLlive.com.
The K-Factor offers business wisdom that can help future business leaders to make the “Keli” (the Hebrew word for vessel) so they can grow their business aspirations.
Episode #31: Elie Robinson – Launching a Fashion Startup”
Elie Robinson’s new startup “Under510” is described as a clothing line “for a short guy like me and 32 million other men in America.”
After being a frustrated 5’7 male shopper for too many years, he had the idea to make high quality, properly fit and competitively priced clothing for men who are under 5’10.
He has put together a team of experts in men’s apparel, international fashion branding, social media, marketing, e-commerce along with the acquisition of a database of mens clothing fit company to build Under 5’10.
He is using data science to create amazing fitting clothing for this market segment. With 32 million men in America who are in this segment along with the team’s experience, he is positioned to build a large brand in men’s apparel.
Elie has 20 years of executive experience in developing and managing teams working cross-functionally to build startups and exponentially drive growth stage e-commerce and technology companies.
In this interview:
* Validating your idea
* Entering a crowded market
* Coming up with a competitive advantage
* Harnessing tech to improve production
* Shifting from Retail to Etail
* The place of a Kickstarter campaign
* How to plan for national growth
* Strategies for customer acquisition
To recommend someone for an interview and to reach Rabbi Werde, email [email protected]