By Rabbi Avrohom Brashevitzky – Chabad of Doral, FL
There’s a tale of 3 people sitting on a bench in an upscale country club.
“So what brings you here?” asks the big man in the white cowboy hat.
“I own a 1000 acre family ranch which boasts over 3000 head of cattle and a nice size dairy farm,” responds the Texan in the wide brimmed Stetson.
“Well, I’m a self-made man, don’t come from money but certainly made some. I now own 5000 acres of ranch and farming land, 10,000 head of cattle and three mills.”
Turning to the small Yiddle sharing the bench, “How’d you make it here?”
“Vell, I survived di Holocaust, started vit notting, worked very hard and vit di elp of G-d I now own several acres of land.”
“Several acres?! That’s all?!”
“Did I mention that they are in Downtown New York City?”
I mention this because of a line said at the keynote address at the 5775 Kinus Hashluchim banquet that bothered me. I heard the same sentiment from another Shliach as well who listened to the speech of Rabbi Nissan Dovid Dubov, Director of Chabad Lubavitch in Wimbledon, UK.
Personally, I was very inspired by the message and delivery of Rabbi Dubov’s speech. It was smart, warm and alive. It spoke to me on a practical, basic level. No unnecessary sophistication, no buzz words, no million dollar slogans. Just plain n’ simple: a chossid / Shliach talking from the heart to the heart. Like in his many books, Rabbi Dubov penetrated my awareness in a precise and pleasant manner.
Yet, there was a comment in the speech that went something to the effect of “He’s only a small Shliach… He’s there for so long, yet in the intro they only portrayed a picture of a very humble looking Chabad House.”
True, the Rebbe wanted and greatly appreciated the big grand structures, shuls, schools and Chabad Houses. However, at the end of the day, it’s not just about the bricks and mortar (or beams and stucco).
It’s about the Shlichus of bringing Jews close to their father in Heaven, connecting them back to their roots and heritage. Little by little, Yiddle by Yiddle; “V’atem T’luktu L’echad Echad B’nei Yisroel.” The Shlichus of bringing every individual Jew back home to Yiddishkeit.
It’s about how many Yidden we will bring to greet Moshiach, how many Jews we connect to our Rebbe. True, we must have big Askonim – those who are cut out for it. Yes, we need big grand buildings, but not every place nor every Shliach is cut out for it. Not every “big” Chabad House is actually functioning at full capacity, nor is every “small” Chabad House “not getting the job done”. What we all could and must do is to be Mekarev Yidden to Yiddishkeit and The Rebbe, where ever they may be: big or small place.
Yiddle by Yiddle, Chosid by Chosid, we are building The Rebbe’s army! We are Shluchim of the Rebbe and our job is to reach each and every Jew! We are not CEO’s of major corporations, we are Shluchim of The Rebbe! We all belong to this “family business.”
In order to succeed, a business needs many hands and varying expertise. Each of us stands out in his/her own unique way, in their area of expertise. B’hashgacha Ho’elyona we all serve best, and excel in the M’kom Haslichus that we are in.
Rabbi Dubov has certainly inspired and affected so many. Just through his writing he has helped so many Shluchim in their work of inspiring and educating. I have personally distributed many of his well-written books, as gifts and to educate, and have received great feedback. This to me is very big! Very grand!
Consider the following: How does one truly measure the real value of something. Obviously one must take into account all factors, what the product is and where it’s being sold. For example, a freezing cold 16oz. bottle of water. In BJ’s or Costco it’s about 21 cents (at 24 bottles for around $5.00). On a street corner they are being sold for $1.00. In Disney World, once you have cleared the gate, it’s at least $3.00, but in the middle of the hot desert many would even give $10.00 to get their hands on it.
I wish to thank the Vaad Hakinus for such a beautiful and outstanding Kinus. Moreover, you made a great choice in choosing Rabbi Dubov to represent the Shluchim as the keynote speaker. He truly represents the wide spectrum of Shluchim and Shlichus. The Kinus was spectacular and very uplifting (and the abundance of food was delicious and great!). Keep up the great work!
VIDEO: Rabbi Dubov’s speech