The Biggest Birthday Ever – And You’re Invited

A birthday is more than just cake and presents. Thanks to the Rebbe’s birthday campaign, we know that a birthday holds spiritual significance—“mazalo gover.” Throughout the Rebbe’s leadership, Yud Alef Nissan was never a private day, but rather was celebrated as a public Yom Tov for all Chassidim.

And this year, as we mark the Rebbe’s 120th birthday, is an important year as ever to celebrate the occasion with unity, learning, and inspiration.

In just over two weeks, on Sunday night, Tes Nissan, April 10, the streets of Eastern Parkway will be blocked off for an in-person event on a massive scale.

Rabbi Moshe Pinson, says he expects to have over 15,000 people in attendance. Rabbi Pinson is the founder of Congregation Bais Shmuel Chabad, leader behind Mikvah Mei Chaya Mushka in Crown Heights, and board member of Bais Rivkah, among other roles. Pinson has been known to successfully move projects to success, while motivating donors and promoting causes. “Our goal is to gather every single member of Anash there,” Pinson says.

The evening of music and inspiration is a huge financial and logistical undertaking, considering the sheer amount of chairs, blockades, and technical savvy needed to pull it off. The Crown Innovative Group—a group of people dedicated to bringing innovative projects for the Crown Heights Community—is behind this event, which is a joint effort of Bais Shmuel – Chabad and Tzivos Hashem. COLlive.com is also a proud sponsor of this groundbreaking initiative.

“Yud Alef Nissan is a time of incredible power,” says Rabbi Shimmy Weinbaum, director of Tzivos Hashem and a major force behind the planning. After an evening of inspiration and music, a mitzvah tank parade with 120 tanks will embark from 770 to locations all over New York.

Ultimately, the goal of the evening is to bring to reality the Rebbe’s mazal. As the Rebbe writes: “From the days I began going to cheder and perhaps even before then, I had a vision of the ultimate Redemption.” The Rebbe devoted his life to make Moshiach’s coming a reality, and in honor of the Rebbe’s 120th birthday, “together we’re making it happen,” says Yudi Gruenberg of the Crown Innovative Group.