The Bein Hashmashos Makes Its Debut

The Bein, a men’s brand focused on bringing comfort to tradition, introduces its newest project – a first of its kind, Frum Men’s Health & Wellness Magazine.

Named The Bein Hashmashos, the monthly publication aims to aid and bring awareness to Frum men’s emotional and mental health.

“Since I was a young boy in Yeshiva, I constantly found myself trying to understand how certain concepts of Yiddishkeit and Chassidus apply in less than ideal situations,” says Tzvi Perlow, the magazine’s publisher. “It often seemed as if there was a contradiction between what was being asked of me spiritually and what I needed mentally and emotionally”

“I found that I wasn’t the only one who had a hard time with this. Many of my peers or individuals I’ve gotten to know over the years have found themselves in a similar place. 

“Either they neglected their self-care thinking that it was contradictory or they just went ahead with it while carrying guilt that they were doing something wrong. We’re here to rectify that.”

Kicking off this initiative, the first issue features an anonymous letter detailing first hand experience of living with BiPolarity and tools to manage SAD (seasonal depression), as well as a profile on @RabbiRaps’ rise to social media fame and discussion of social media health. 

It also covers subjects such as where self-care is found clearly in Torah and Chassidus.

In his article, Rabbi Ahrele Loschak writes ‘our body is a holy gift from G-d, and we ought not to beat it or abuse it.’ 

He adds, “It’s important to encourage our fellow men to take the next step towards self-care – clarifying that Chassidus actually supports that step, is a message that needs to be addressed”

It also features a column on what it means to focus on one’s journey wholesomely, and a column on financial literacy.

Boruch Noam DuBrow, a personal development coach and contributor says, “In Judaism, we, as men, are asked to stand tall and bold and be good examples for our children. But with a lack of emotional maturity – many of us can barely even show up to begin with!”

Shmuel Eagle, founder of Eagle Preparations and an advocate for financial literacy in the community says, “This hardship is something I see in my clients so often, that finance can often be the make or break in personal well-being, Sholom Bayis etc. I’m honored to be a part of such a special project and look forward to linking financial freedom and mental health.”

The name of the magazine alludes to the current era of ‘Bein Hashmashos’, an in-between stage, where we are neither here nor there. 

Its launch during Chodesh Hageula is apropos, considering its focus on Geulah Protis – personal redemption.

“When I was asked to contribute, I knew it was Hashgacha Protis and that I had to get involved,” says Rabbi Zalmy Raksin, Executive Director at TAG Academy. “Bringing mental and emotional health awareness to our generation – is of the utmost important causes of our times. I see its necessity first hand every day.”

The Bein Hashmashos magazine hopes to be an inspiration for Frum men, to take steps in furthering their mental and emotional health, bringing forth their own Geulah Protis and ultimately the Geulah Shleima.

To allow its content to permeate properly, The Bein Hashmashos has chosen to be an ‘ad-free experience’ and is instead funded by sponsorships, dedications, subscriptions and The Bein brand.

The Kislev-Teves issue will begin shipping in time for Chanukah. 

Get your monthly copy of The Bein Hashmashos delivered to your home, Shul or office, by subscribing now at BHMAG.org

לעילוי נשמת הת’ יוחנן ע”ה בן יבלחט”א ר’ אברהם מנחם מענדל שיחי’