By COLlive staff
Mendel Brackman, having grown up on Shlichus in Westminster, Colorado, has entered into the fashion industry upon completing semicha and is now launching a premium line of men’s winter coats.
Throughout his time in Yeshiva, whether davening, learning, or selecting his attire, Brackman lived by the idea that one’s outward expression and appearance should reflect one’s inner beliefs.
This mindset helped him find his calling when living in Crown Heights, where he noticed a void in locally sourced men’s clothing that displayed both purpose and style and felt he could bring this motto of clothing that expressed a more purposeful attire.
As he was learning at the Central Yeshiva Tomchei Tmimim at 770 Eastern Parkway, Brackman was making connections with master tailors and fashion entrepreneurs. The culmination of these alliances led to the creation of BrackmanCoats.com, a brand of premium quality coats, made from the world’s finest fabrics.
His first foray into fashion was born from a desire to bridge this gap in the market. “I wanted to give every man in Crown Heights the chance to experience the impact of high-quality clothing,” he tells COLlive.com. “This isn’t just a business venture; if I can help people feel more confident and more empowered to live an uncompromised life, that’s personally very fulfilling.”
With this idea as his guide, it was only a matter of time before the right product emerged. “I wanted to zero in on a single item that elevates your entire wardrobe when you get it right,” Brackman said. In search of that uniquely high-impact item, he settled on the winter coat. “No other item makes the difference that a classy wool coat does,” he states.
A couple of years ago, Brackman began forging partnerships with premium European fabric suppliers: Joshua Ellis in Yorkshire, England, as well as Piacenza 1733 and Tollegno 1900 in the Italian countryside.
Today, these partnerships are empowering his brand, Brackman Coats, to create an exquisite coat. His business model utilizes surplus high-end fabric to produce small batches of his coats.
Brackman Coats has arrived in Crown Heights just in time for the winter chill. “We have produced just a few timeless designs,” Brackman says, “But from the classic blue cashmere to the up-tempo gray plaid and a unique dark-camel colored edition, there’s a Brackman Coat for everyone.”
For more, visit brackmancoats.com
For a personal showing of the coats in Crown Heights, contact: 917-720-2109