By COLlive reporter
David Schottenstein, founder of Astor & Black Custom Clothiers, who is currently focused on building his new business Swiss Stays for shirt collars, has invested in something a little different.
Different, yet promising as well.
His new partnership is Chayenu, the weekly study booklet that is transforming the way individuals across the spectrum of the Jewish community are learning Torah daily.
Schottenstein, himself a subscriber, has made one of the largest contributions to Chayenu since its establishment, Chayenu’s Executive Director, Michoel Goldman has confirmed.
“We are extremely grateful for his strong support of Chayenu and we’re sure this will inspire others to follow his example,” Goldman said, asking not to disclose the amount of the donation.
In just 3 years, Chayenu has grown into a worldwide highly-popular and successful Torah-study aid to over 5000 Jews in 486 cities and in 16 countries. Their Facebook page often features photos of people using the booklet in odd locations.
The timing of this gift is significant, Goldman points out, as the 200th yartzeit of the Alter Rebbe, Rabbi Schneur Zalman of Liadi, founder of Chabad-Lubavitch chassidism, is being marked around the world.
One of the customs initiated by the Alter Rebbe, and carried on for generations, is the study of the daily portion of Chumash with Rashi’s commentary.
“It is this section of Chayenu which Schottenstein has chosen to sponsor, thus facilitating this sacred tradition to be perpetuated in our time,” Goldman said.
Last year, Chayenu secured a contract with Feldheim Publishers in receiving permission to debut the Margolin Chumash-Rashi, a unique, new English translation still in development that eases the learning, while not compromising on its meaning.
COLlive.com has learned that there are many more pioneering projects in the pipeline, such as a Chayenu App, a new Halacha section and an IDF Program.