‘From the Gegent’ is a series of articles featuring businesses, services and the people behind them in the Crown Heights neighborhood in Brooklyn. Presented by Mica Soffer, owner and publisher of community news service COLlive.com and neighborhood directory gegent.com:
Photos: Shmuel Amit/COLlive
Crown Heights resident Naftoli Leider has recently opened a new cleaners business, located on Troy Avenue between Montgomery Street and Empire Blvd.
Troy Organic Cleaners is true to its name, offering strictly organic cleaning services, Leider says.
With experience in the dry-cleaning industry for 12 years, since he was a teenager, Leider says he always had a passion for fashion and quality attire.
“I believe that the way one treats their clothing is just as important is the selection process of choosing the clothing. If you treat your suits well, they will treat you well,” he says.
Troy Organic Cleaners will be providing dry cleaning, wash and press, wash and fold, tailoring, and free pick up and delivery.
What makes his business unique is the fact that they offer strictly organic cleaning services, which means they don’t use “any harmful chemicals in our cleaning process,” Leider explains.
“This process is better for you, better for your clothing, and better for the environment. Unfortunately, there is a lack of awareness of the harmful chemicals widely used in traditional dry cleaning. One example is Tetrachloroethylene, a synthetic chemical often used in dry cleaning, which the IARC (International Agency for Research on Cancer) considers to be a cause of a variety of cancers, and in a National Institutes of Health (NIH) study was found to raise the risk of Parkinson’s disease. Not only are these chemicals harmful to you, they are harmful to your clothing, and detrimental to the environment,” he says.
Leider says that organic cleaning cleans clothing just as well, if not better, than traditional dry cleaning, “without the chemicals, and at the same pricing you’d find in any other local cleaners.”
Leider has also invested in resources to be able to offer top-quality tailoring on-site.
“Some people think of tailoring as a simple process, but that simple process done wrong can be extremely frustrating. Over my years in the industry, I’ve worked with many tailors. When we opened this business, we reached out to the most skilled tailor I’ve worked with, and told him, ‘We need you.’ We also invested in the best machinery, to help our tailor do what he does best,” he says.
Leider says he is looking forward to greeting his customers, since he believes that “a satisfied customer is the best business strategy.”
“Unfortunately, good customer service is a dwindling commodity. Customers who recognize me from other establishments I’ve managed, know that I greet every customer with a smile. I also greet customers by their names (which I know before I put their number into the system). The importance of good customer service can not be overstated,” he says.
Troy Organic Cleaners
407 Troy Ave, Brooklyn, NY 11213
Sunday 11am – 4pm
Monday-Thursday 8am – 7pm
Friday 8am – 1½ hours before sundown