The upcoming end-of-year matching campaign season is expected to be bigger than ever, according to Shaya Tenenbaum of MatchAThon.com, the online fundraising platform.
Although some saw short-term matching campaigns as a passing fad, the fact is many Chabad Houses, day schools and other Jewish organizations raise a considerable portion of their annual budget through these campaigns. Numerous shiluchim raised more funds during an urgent 24-36-hour campaign than by their annual Yom Kippur appeal or gala dinners.
The proof is in the pudding, Tenenbaum claims. With returning clients, new campaigns and ever-increasing goals, the platform is projecting to assist charities raise nearly double what it collected last year working mostly with Chabad Houses and Chabad day schools.
MatchAThon’s groundbreaking Teams concept, adding a peer-to-peer element to matching campaigns, has played an integral role in helping day schools, Chabads on Campus and even many traditional Chabad Houses reach donors it otherwise had no access to. When deployed correctly, MatchAThon sees a 50% increase in the sheer number of donors compared to similar non-team campaigns.
For Chabad organizations that sign up for a December campaign before the Kinus concludes, MatchAThon is offering a 10% discount on its already discounted Chabad rate.
To deal with the spike in campaigns, MatchAThon is seeking additional qualified personnel for December and beyond to guide and assist organizations in maximizing their fundraising potential. See matchathon.com/careers for more details.