Just in time for Purim 2014 comes “The Reveal”, an all new music video that takes a giant leap forward in Jewish cinematography, turning back the clock to the golden age of cinema.
Starring Lipa Schmeltzer and Ari Lesser and featuring Zvika Bornstein as none other than Charlie Chaplin, The Reveal takes a look back in time at Purim of the past in order to drive home an important lesson.
“There is a famous Jewish law that if you read the Megilla backwards, you are did not fulfill the mitzvah of Megilla,” explained producer and director Danny Finkelman. “The Chasidic interpretation of that statement is that if you think the story of Purim is something that happened back in the day, then you have missed the whole point of Purim. Just like G-d’s name isn’t mentioned in the Megilla, but his presence can be felt throughout the story of Purim, so too, G-d continues to be with us today, every day of our lives.”
Featuring an original composition by Cecelia Margules and music by Ruli Ezrachi, The Reveal has a distinctly retro feel, enforcing the timelessness of Purim and all that it teaches us.
“Maybe we don’t feel G-d’s presence in our everyday lives or maybe we only feel that connection on Yom Kippur at Neilah, but it is there, every single day,” says Lipa.
A fun, feel good video that embodies the true spirit of Purim and emphasizes its eternal relevance, The Reveal is a Sparks Next production.
Produced and Directed –
Danny Finkelman
Song written by –
Cecelia Margules
Yiddish lyrics –
Lipa Schmeltzer
Rap –
Ari Lesser
Directors of photography –
Marco Vitale
Francesca Pagani
Music by –
Ruli Ezrachi
Production designer –
Mauricio Arenas
how can I get the lyrics
whats whith the hair man
He says not to drink and drive….. I must take a can. That being said the video is a good baseboard to talk about the risks of drinking with the youth (and adults).
at 3:10 the kids wearing a yechi yarmulka
Great job Kamman kids! Great video!
3:09
also nice lines about “Hafotzas Hammayonos Chutza”
ari lessers lyrics were terrible
obviously ad deloi yoda but “today its a mitzva to just get pissed”
it might be the din but dont put it that way…
there is a gzeira, if anyone in lubavitch still cares
‘Who is wise? He who sees the outcome.’ (Avos). People, take a cool, thoughtful step back this time and see the big picture. Then if that’s where you want to go fine, just don’t fool yourself.
I think the video production is incredible and their voices are great too. I have no problem with responsible drinking on Purim but I think some of the rap lyrics send the wrong messages. #1: “Who knew being Jewish cld be so much fun?” Seriously? Being Jewish is fun only when you can get drunk?! For my family, chasdei Hashem, every beautiful moment we connect to Hashem be it via babysitting, via a Shabbos seudah and z’miros, via making the right choices, via a tefillah…. Yiddishkeit is a joy when viewed through the lens of our connection. Drinking is a… Read more »
ive heard that 4 was the limit for a regular farbrengen, kiddush etc.
but purim and simchas torah are exceptions
lav davka is that true but thats what i heard
i agree with number 15
it just sounds so cheap and as if getting drunk is the goal
very nice video, i enjoyed it
firstly there is no mention about youth and secondly alcohol IS a mitzva on that day so good job Lipa and ariyeh
Please learn/review hilchos Purim
the video is very well done, the style is awesome, lipa is pretty good, ari, you rock, but the message you send with your lyics about drinking is not just dangerous is irresponsible and the video should be edited to reflect it.
Loved the רבה שחטיה לר’ זירא
and the alcohol – עד דלא ידע
הפצת המעיינות…
By far, the best music video of the year!
I know videos and this is one of the best since yalili. But pls release a new edition without the alcohol.
YK!
I am a major Ari Lesser fan. A bit surprised at his lyrics on this particular song.
hopefully just be able to chalk it up to the Purim spirit.
I believe the Rebbe said 4 shot glasses was the maximum to drink on Purim, I don’t like the blasé attitude to all the drinking and drunk behavior. Not a good message for my kids
Mixes old and new, young and old.
IO cant believe my ears!! Lesser’s lyrics are horrific!!
I will not show this video to my children or students. I always try to keep them up on current trends in Judaism but drunkenness and alcohol being promoted. Terrible. I am ashamed!
I loved it until I heard the rapping, Its terrible that drinking is being promoted . The lyrics are just soo bad!
What type of singer makes such a vidoe!?! Im not trying to compare anyone..,..but i defenetly think no one can beat 8TH DAY!!!
GREAT VIDEO!
GO MEIR KALMANSON!!
is this Charlie chaplin parody???
Great music, great lyrics, funny, original, creative. All round great job!
yechi yamulka
is there anyway i can see the lyrics????
Ari Lesser is telling all the youth out there to “drink till you fall asleep”.
Don’t like that…
The entire video from beginning to its end is outstanding, LOL. This is a piece of entertainment which can be enjoyed on every level, from children to Yeshivaman (the lyrics are really meaningful, especially Ari Lesser). I think it sends a wonderful message to the multitudes of young talent amongst our children. You can express and stage your talent in the frum world, there is a huge audience here that appreciates good stuff, and stuff done here can be brilliant and professionally produced. Lipa Schmeltzer truly deserves a great thanks which is so often overlooked (certainly understated). Keep it up… Read more »
Lipa eh ari wow
This is such a fun and wonderful video. Finally, Lipa is getting more professional.
Its just a shame that there wasn’t any color to put into black and white.
So very talented! Can’t get enough of him! Keep it up!