For the founders of Dekal, last year’s Pesach was a whirlwind. Starting from the ground up, Dekal introduced a new product to the Pesach scene and inspired many to beautify their kitchens while streamlining their Pesach prep with the highest Kashrus standard. It was a simple solution to an age-old frustration. Working with a reputable factory in China, Dekal worked and reworked the formula to fit the needs of the Frum world over Pesach. Customers were excited to try out this new product that was both functional and beautiful!
But sometimes, Hashem has other plans. When complaints started rolling in post-Pesach, the founders were quick to respond. They issued a full refund for those having trouble with Dekal’s cleanup, laying out their personal money to make up for the loss.
But the question remained: what caused the poor quality of a batch of Dekal covers? The answer was revealed as a rush job by the Chinese factory to meet the high demand in a very short period of time. The founders, armed with their answers, were determined to rectify their mistakes and develop a new product to meet this need in the Frum community without any issues.
Throughout the year, the Dekal brothers traveled around the world to find trustworthy partners to develop a new counter cover. They landed on a prominent factory in Europe that specializes in the category and had years of experience with similar products. Together, they formulated a whole new counter cover that was rigorously researched, refined, and tested to be easy to apply and even easier to remove, guaranteeing to leave no residue behind.
Dekal is now proud to introduce their NEW and IMPROVED kitchen counter covers!
Key upgrades include:
1. ALL-NEW product and material
2. Proven residue-free formula
3. 2x thicker, non-rip material
4. 26.5” Wide – fits all counters
Though last year’s Dekal disappointed some, this year is guaranteed to be Nice. And Easy!
They should test it before… we still have some sticky residue on parts of my counters. I scrubbed like crazy many times and it still wouldn’t come off all the way, please check the product before you sell it!
Their raw honesty and taking ownership of the mistake and fixing it is very admirable. I intend to give it a chance this year
Worked like a dog for a week after Pesach trying to get the sticky residue off, took so long!
Really hoping this year will work better!
Will buy
A year later I still have last years residue on my counters… Hesitant to try again.
Kudos for the hard work, will try!
I currently have pieces of 20″ non-stick liner which I reuse yearly. I have to overlap some so I would like to get this because of the size. However, I am not interested in taking the time to prep counters, measure, cut and apply every year and then pull up and clean counters from residue. Can this be laid down without sticking so it can be reused revery year?
I contacted Dekel about using without sticking it down and received a prompt reply of “Yes! ” so am looking forward to using this instead of my jigsaw puzzles pieces of counter covers that have to be overlaped and under lined with foil in areas around sinks. I will still use multi layers of foil next to stove to be tossed. instead of constantly wiping up greasy me sses and spills.