By Rabbi Yehoshua Werde – Founder, CHYE
“He chose the other guy who was more expensive because he wanted to support his own community.”
I recently heard this from a Crown Heights businessman who was explaining to me how a promising deal fell through.
He bid to service a business that is owned by a Jewish person from another neighborhood and was surprised that the owner chose to pay more just so he can support a fellow from his community.
When I heard this, I thought there’s a powerful lesson here. Our own Crown Heights community would benefit greatly if we adopt this same attitude.
If we truly want to support one another and improve the economic health of the community, then we should make it a priority to shop local or do business with our fellow Lubavitchers as much as possible.
In fact, if only 50-70% of the community were to spend their money locally, we’d bring in additional tens of millions of dollars a year to the community!
According to halacha, the highest form of charity is supporting a fellow Jew’s parnasa, and that support starts at home. We must serve our community first.
At a farbengen in the 1970’s, the Rebbe spoke some very powerful words on this subject. “We have recently discussed the importance of strengthening the community of Crown Heights,” the Rebbe said.
“One of the ways of doing this is by patronizing local Jews,” he stated. “When you can either buy an item from a local Jew or from a Jew from another neighborhood, try to buy it from the local Jew.”
This decision can affect something as simple as giving a child a coin to buy himself a candy.
Now, for the first time on Sunday, January 16th, our community will be rallying around our community’s service providers at the first-ever Chosen Business Conference, organized by Crown Heights Young Entrepreneurs (CHYE) in partnership with COLlive.com.
The conference will feature booths from Crown Heights-based, or Lubavitch-run service businesses from every B2B industry, an award show recognizing local businesses and local business leaders, and networking with ample opportunities for all participants to walk away with new business.
In my opinion, attending the Chosen Business Conference is an important step toward upgrading supporting the financial status of our community.
I hope to see you there.
Register Now: https://www.thechosenexpo.com/
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