Most of us don’t say the bracha of ‘Shehechiyanu’ these days upon the purchase of new clothing, yet no one – young or old, affluent or financially needy – can deny the thrill of wearing something new for the first time.
But not everyone gets that opportunity.
For many families more abundantly blessed with precious children than funds, necessities will always trump “a new outfit.”
Especially for a mom who has not necessarily outgrown her clothing from last year or last decade. But she too, deserves something new for Shabbos or Yom Tov, or just every day.
And there are the families who cannot necessarily find the resources for even the essentials for their growing children.
Enter Gittel’s Boutique, where the word ‘Boutique’ is not a euphemism. The service is evocative of a toney private store with one-on-one appointments with a “personal shopper” who will sensitively and sensibly point out where the merchandise is found and which outfits “might work.”
Organized by size (with the women’s clothing organized by both size and color) the Boutique offers gently used –and a surprisingly ample selection of new fashionable clothing for women and children. There is also a modest selection of shoes.
There is absolutely no cost for the clothing. If it fits, and the customer likes it, they put it in the bag and take it home with their privacy and dignity intact.
Gittel’s boutique was founded in memory of Rebbetzin Gitel bas Meshulem Zushe. It is administered by a devoted group of volunteers: Nechama Baila Feldman, Yehudis Lent, Devorah Leah Sternberg and Sara Vishedsky.
To make an appointment at Gittel’s please call Devorah Leah Sternberg at 718-773-5595.