The Gatorade Company, a division of PepsiCo (PEP), has announced the kosher-certification of Gatorade Thirst Quencher and G2.
In partnership with the Orthodox Union (OU), Gatorade completed the kosher-certification process and certified kosher Gatorade Thirst Quencher and G2. Kosher product, which will bear the OU symbol, will begin appearing in stores this spring with a full rollout expected by summer 2010.
“Gatorade understands that different athletes have different needs, and providing sports performance beverages that adhere to kosher standards is important for us,” said Andrea Fairchild, vice president of brand marketing for Gatorade. “We’re proud to make these offerings available to help meet the needs of athletes who maintain kosher diets, so they can perform at their best.”
Rabbi Menachem Genack, OU Kosher’s CEO expressed his “great satisfaction that the iconic Gatorade products will now bear the OU symbol allowing the kosher community to benefit from these important products.”
To maintain kosher-certification, Gatorade will continue to undergo regular inspections by OU rabbinic representatives to ensure ingredients, formulas, processes and manufacturing plants comply with the guidelines for manufacturing kosher products. Throughout this process Gatorade has ensured the ingredients, efficacy and taste would not be altered. Gatorade Thirst Quencher and G2 will feature new packaging that includes the Orthodox Union certified kosher symbol, which identifies products that may be consumed by those who maintain a kosher diet.