The Gatorade Company, a division of PepsiCo (PEP), has announced the kosher-certification of Gatorade Thirst Quencher and G2.
In partnership with the Orthodox Union (OU), Gatorade completed the kosher-certification process and certified kosher Gatorade Thirst Quencher and G2. Kosher product, which will bear the OU symbol, will begin appearing in stores this spring with a full rollout expected by summer 2010.
“Gatorade understands that different athletes have different needs, and providing sports performance beverages that adhere to kosher standards is important for us,” said Andrea Fairchild, vice president of brand marketing for Gatorade. “We’re proud to make these offerings available to help meet the needs of athletes who maintain kosher diets, so they can perform at their best.”
Rabbi Menachem Genack, OU Kosher’s CEO expressed his “great satisfaction that the iconic Gatorade products will now bear the OU symbol allowing the kosher community to benefit from these important products.”
To maintain kosher-certification, Gatorade will continue to undergo regular inspections by OU rabbinic representatives to ensure ingredients, formulas, processes and manufacturing plants comply with the guidelines for manufacturing kosher products. Throughout this process Gatorade has ensured the ingredients, efficacy and taste would not be altered. Gatorade Thirst Quencher and G2 will feature new packaging that includes the Orthodox Union certified kosher symbol, which identifies products that may be consumed by those who maintain a kosher diet.
not all pnly the ones with a ou on it
well i tasted the low fat kind or wtvr its called (the blue kind) and it was much better than powerade. the blue is good and i was told that the others arent as good but wtvr TRY THE BLUE KIND!and yes it was a long time ago
S’felt vus tzu trinken. S’iz do farahn poweraide
More food coloring and chemical garbage. Yay.
hey ppl
it`s the best drink on 10 feet high
thoose who say it suck`s is mistaken
and i say they are GREEEEAAAAT!
dont get counfused bet the ou and co on the older bottles
Great!!! It’s been kosher for about a month already.
your right stores will still have stockpiles remaining of the non-kosher ones so it will be a while until all of them out there will be kosher
Make sure it has an OU symbol, many people as soon as they heard that it’s kosher began drinking it even though it didn’t have a Hechsher! NOT ALL LABELS HAVE HECHSHERIM ON THEM, MAKE SURE YOURS DOES!!!
ENJOY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
they were kosher for a month already by the way #4 is right
powerade has less unhealthy ingredients than gaterade
i also tried it and they are good
We always think that we are missing out on the none kosher snacks and drinks, But when they become Kosher and we try them, we dont even ENJOY them!!!!!!!!!
there bad. powerade is much better.
this is fantastic, well done
FINALLY!!!!!!
im excited for this one! i always wished Gatorade would be kosher 🙂