An inspiring initiative called “Kapital and Coin” has gained significant momentum in schools throughout the Chabad community, and it is now making its way into every Lubavitcher home. The campaign aims to raise awareness about a cherished request made by the Rebbe, which combines the power of tzedakah and saying Tehillim.
In the words of the Rebbe:
“Therefore, I suggest starting a trend to give tzedakah abundantly on a permanent basis. Whenever Tehillim is recited on a weekday—whether to prevent misfortune or for positive reasons—it should be complemented with tzedakah. Moreover, the Alter Rebbe writes in Igeres Hateshuvah that “in our times, all those who revere Hashem’s words give tzedakah abundantly” (to atone for our many imperfections). May it be Hashem’s will that this heartfelt proposal coming from the core of the soul will be accepted gladly and will circulate everywhere. May people give tzedakah in abundance joyfully and easily, as well as doing gemilus chassidim (which can also be done to the wealthy). Tzedakah is especially relevant to our generation, the final generation before the coming of Moshiach. Our avodah is to demand “Ad Mosai?!” We want Moshiach, and we want him now! This can be accomplished through giving tzedakah, which brings and hastens the geulah, may it take place immediately!
Sichah of 18 Elul, 5745 (Likkutei Sichos, Vol. 29, pp. 297–299
Bringing the Initiative to Schools:
The Kapital and Coin initiative has gained traction in schools across the Chabad world, with digital pushkas being distributed to classrooms. These innovative pushkas not only track students’ giving but also raise funds for each classroom. By integrating Tehillim and tzedakah in the school setting, the initiative seeks to instill in children the natural connection between these practices. It sets the stage for the next phase of the campaign, which involves introducing the concept into Lubavitcher homes.
Spreading the Initiative to Homes:
The Kapital and Coin initiative is also being promoted in homes. Families can order a free magnet that features the Rebbe’s Kapitol, along with a printed reminder to give tzedakah. The magnets are designed to be placed on refrigerators so that families can be reminded of the Rebbe’s request every time they open the door.
A Heartfelt Request for All:
The Rebbe’s request for people to give tzedakah and say Tehillim was a heartfelt one. He believed that these practices could have a profound impact on people’s lives, both spiritually and physically. The Kapital and Coin initiative allows people to fulfill the Rebbe’s heartfelt request “Whenever Tehillim is recited on a weekday—whether to prevent misfortune or for positive reasons—it should be complemented with tzedakah.”
It is now much simpler to fulfill this deeply personal request from the Rebbe. After filling out a form and receiving your FREE magnet, each time you pass your fridge, you can connect with the Rebbe in a profound way. Get yours here.