Sadya Smetana has the appearance of a typical 16-year-old Lubavitcher bochur. He sits and learns at his Mesivta in Montreal; he does mivtzoyim every Friday with gusto. But Sadya has done something a little unusual for his tender age – he’s made himself into a mivtzoyim entrepreneur.
What began as a hobby project in designing flashy, modern, LED Chanukah Menorahs for local Mitzvah Tanks, has become a full-scale, worldwide product launch in the thousands of units. “I had a lot of help, going from my first idea – using LED string lights – to where I am today: a water-resistant unibody Menorah that glows, and can go anywhere,” Sadya opines. “I used to just put string lights in the outline of a Menorah; today, we have a special factory design that follows the Rebbe’s instructions to the letter, based on the Rambam.”
Sadya spent several years refining the design, working with some Jewish lighting professionals to get it right.
“Now, it’s called the Illumin8 Menorah. It’s solid, it looks great, and with USB power, it can go in your window at home or even in the car,” he continues. “The included mounting kit does everything, safely.”
His father, Shaya, couldn’t be prouder.
“We have seen an unbelievable response to my son’s product,” he marvels. “Shluchim, businesses, Anash, even a hospital have made significant orders. We ship direct to the customer, worldwide.”
The Menorah is fun to use. While it’s bright and beautiful, you can dim it as needed, make it flash and fade, or choose how many candles to illuminate.
The Illumin8 Menorah is available at Crown Heights Judaica stores, and elsewhere. for more information and local availability contact 718-210-3771 gr8nes.com
As one member of Anash put it to his friends on WhatsApp… “I just put the new Illumin8 Menorah up in my minivan’s side window and got many WOW’S!!! It’s extremely easy to install… Literally 1,2,3… This menorah is absolutely NEAT, MODERN & FULL OF LIFE!! My recommendation: Grab a few before they run out!!”
Thousands of this “shining example” of spiritual entrepreneurship have already been ordered to locations around the world. Limited stock is also available for local pickup in Miami, L.A, London, Toronto, Montreal, Crown Heights, and Israel.
I was never tempted to buy a menorah for my car until I saw this. Well done.
Beautiful. Keep up the good work!
Uncle Baruch rubinstein
I’m super proud of my dear Nephew, Saadya Smetana, on his awesome invention.
May he go from strength to strength in all his endeavors.
May the light of the Menorah light up the way to the Geulah with Moshaich NOW!
Ad Mosai!
Yechi HaMelech!
We want Moshiach NOW!
Sadya is the best ! Bli ayn hara we are so proud of our dear neighbour
Chazak vEmatz Sadya … Keep growing in all your good endeavours !!
If you bring the price down to lets say $49, you can sell a ton next year…
GLuck!
So so proud of my sons classmate! Potential we always knew you had Sadya!1
So proud of my bestie,
Keep up the amazing work
Such an amazing product!
What a clever name -catchy title.
Wishing you much success in marketing your Beautifully crafted menorah!
What an amazing product!
Such a clever catchy name!
Wishing you much success marketing your beautiful menorah!
We are so proud of Saadya, the best always comes from Montreal
Love the kids bumper cars menorah parade, every little kids dream come true!!
Sadya is a legend.
I put one on each side of my car! I love how it has the ability to flash in three modes! It’s making waves all around Australia! Thank you!
Dina may you and your husband only have chasidishe nachas from him.
wow beautiful