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Sunday, 13 Tishri, 5782
  |  September 19, 2021

Annoyed by Tichel’s Function, Couple Create HalfASquare Brand

After her marriage, Esther Aronov (nee Bekhor) noticed that covering her hair with a tichel came with an unexpected drawback. With a background in retail, she and her husband were determined to find a better way. Full Story

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Go Esther!
December 24, 2020 10:57 pm

She always has the best ideas up her sleeve, keep it up!

Really recommend!
December 25, 2020 1:05 am

I have two of these scarfs and they really are a pleasure to wear. Thanks for creating them!

Malka
December 25, 2020 3:07 pm

I have bought tichels made this way in the store in shefa mall in jerusalem two years ago. I always wondered why theyre not sold here. Great! So excited …
Malka from monsey

Inside
December 27, 2020 9:37 am

Kol Hakavod for this design but the Rebbe was always insistent that ladies did not go out of the house with a scarf/hat but always wearing a Sheitel. This is an ingeneous idea but should onlybe worn whilst in ones home.

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