2 Young Lubavitchers Manage a Social Media Agency

By COLlive reporter

Two young Jewish entrepreneurs have established a social media management agency tailored specifically to the needs of Frum Jews.

JewishCreator, founded by Dovid Konikov and Mordy Mushinsky, provides high-quality digital marketing, video editing, and social media management for Jewish businesses, rabbis, shluchim, and speakers.

Their message is simple: “Put your social media accounts on autopilot,” as they will handle it for you. “Clients only have to press ‘record,’ and JewishCreator does the rest,” says Konikov, co-founder of the company.

Konikov explains, “We are currently living in a digital era. If you have a business or personal brand and are not marketing on social media, you are choosing to be left behind.”

JewishCreator is already working with many of the well-known Frum social media personalities including Rabbi Yossi Paltiel, Berel Solomon, and Yishai Fleisher, among others. JewishCreator has successfully grown many Frum social media accounts and has enabled Frum content creators to reach much larger audiences. For example, Jewish Creator has grown multiple YouTube channels from three to fifty thousand subscribers in under 3 months.

Social media platforms are ever-changing and in order to continue to grow at a rapid pace one must decipher trends that actually work. JewishCreator spends hours every week researching and analyzing video content in order to find the things that are working at the moment. For example, doing reaction or response videos to mega-famous people have really helped JewishCreators’ clients tap into new broad audiences. A recent reaction video featuring Rabbi Paltiel, a renowned educator, garnered 55,000 views. “Rabbi Paltiel’s response to political commentator Ben Shapiro’s comparison of Guilt and Shame was on point and really resonated with audiences,” said Konikov.

Utilizing current events is yet another way of capturing people’s attention. JewishCreator encourages their clients to comment on recent events within their specific niche. A recent video featuring Fleisher, spokesperson for the Jewish community of Hebron, amassed 150,000 views. “Yishai’s breakdown of the two-state solution was extremely popular because the possibility of an imminent two-state solution was being discussed by every news outlet in the country,” said Mushinsky.

Some in the Frum community are justifiably cautious when it comes to the social media environment and the time it takes to post their content online. That is why JewishCreator ensures that their clients don’t have to be on social media themselves.

“JewishCreator was founded to enable the Frum community to embrace digital platforms while staying true to Torah principles and Frum standards,” Mushinsky says.

For more, visit JewishCreator.com or https://www.instagram.com/jewishcreator