A Crown Heights thoroughfare known for baby carriages, yeshiva bochers and the occasional Mitzvah Tank is about to be home to a trendy pizzeria and wine bar, the first exclusively kosher wine bar in the city.
Basil Pizza & Wine Bar, located at the corner of Kingston Avenue and Lincoln Place, is scheduled to open at the end of next week and will serve a variety of kosher wines, gourmet pizzas and Mediterranean-inspired dishes under the supervision of OK Kosher Certification.
The bistro will join an increasing number of Jewish businesses that are expanding north of Eastern Parkway, a section of Crown Heights also home to a large West Indian community as well as a growing population of trendy young professionals — those “spilling over from Park Slope,” according to the restaurant’s owner.
“I felt that there’s a real void for real quality food along with some ambiance that happens to be kosher,” said the owner, Danny Branover, who comes from a background in Israeli high-tech. “Typically the owners use line cooks. There’s no real creativity there.”
So Branover figured he’d take it upon himself to reverse this trend and meanwhile jump on the wine-bar bandwagon that has been overtaking the city.
“It’s much easier to teach a restaurateur about kosher code, versus taking an ultra-Orthodox, religious Jew and teaching him how to cook,” he added, laughing.
In addition to individual artisanal pizzas, the restaurant will also serve fish, handmade pastas, salads and pastries — with morning hours for breakfast pastries and coffee.
Executive chef Moshe Wendel, who worked for years as a chef in Philadelphia before becoming Orthodox, says he finds inspiration in the French Bistro Moderne movement. Joining him are sous chef Adam SaNogueria and pastry chef Ehud Ezra, both of whom are also relatively recent baalei teshuvah.
“What I’m hoping is that everybody will come,” Wendel said. “The fact that it’s kosher will be secondary. We’re working so hard to make everything taste like real food, with the best ingredients.”
Both the executive chef and owner are aiming for a casual atmosphere with affordable prices. Wendel expects that a personal pizza will go for about $12, while lower-end wine glasses will start at $4.
“We didn’t want to open something very fancy because we’d scare people away,” Branover said. “We wanted an everyday trendy place that has gourmet food — your everyday food made much better.”
As far as wines go, Branover says he intends to bring in kosher wines from all over the world. While the restaurant will start out pouring mevushal wines only (near-boiled kosher wines that can be handled by Jews and non-Jews alike), Branover says he intends to hire a designated shomer Shabbat waiter, who will be able to pour non-mevushal kosher wines for all customers.
Branover is excited to welcome all customers, Jewish and non-Jewish alike.
“Kosher wine has exploded, and it’s only a matter of time before we have way more for a kosher wine consumer,” said Arron Ritter, president of the Kosher Wine Society.
Branover added, “The idea is to start a trend — not to stop there, but to open some other branches.”
While they hope to expand further into the city, Crown Heights was the ideal starting point for both Branover and Wendel, who admire the Chabad-Lubavitch movement and are excited to bring gourmet food to a neighborhood so steeped in culture.
“I think of this as almost a reverse shlichus,” Wendel said. “Lubavitch goes out and brings Judaism to the rest of the world. Me, I want to bring real food to Lubavitch.”
Moderate prices, great food and wine, and a touch of class in the ambiance department are what Kosher consumers crave and certainly sound like the ingredients for success. Wishing you all the best.
The opening of a classy restaurant in CH is a Wonderful idea. On so many occasions we had distinguished guests whom we wanted to take out and had no elegant place to take them to. Your restaurant will be a great help for the Shluchim who bring their Balabatim to Crown Heights and for other unorthodox people who come tour CH. Wishing you lots of success. SF
Is there FREE delivery?
Im a married mother and cant wait to enjoy some wine and pizza in CH. Stop being so negative, its only a restaurant, not a club.
Go Moshe Wendel!
Hatzlacha Rabbah in your new business venture! We’re looking forward to eating there!
IVE BEEN WAITING FOR SOMETHING LIKE THIS FOR YEARS. WHY SLEP TO MANHAHTTAN WHEN WE CAN HAVE SOMETING HERE IN CH.
Good luck in your venture. Please ignore the naysayers. I look forward to eating and having a nice glass of wine at your new restaurant when you open.
All you people who like to complain please stay home, that way there’ll be more space and food for those of us who can see the positivity in this.
I’ve been to the restaurant where this chef worked previously and I’ve never tasted food like it ever.
He’s also a nice and sincere guy, so for all you people who can’t take a little humor (“reverse Shlichus” – “easier to teach a chef…”) and those who think that OK will allow them to serve yayin stam can all stay home and the rest of us normal people will enjoy ourselves.
Why all the negativity??? I hope your business prospers!
Looking forward to enjoying your restaurant!!
i agree with # 2 100%
“It’s much easier to teach a restaurateur about kosher code, versus…”
oh interesting, I thought people learn Hilchos Iser V’heter cause it was important, now if figure it must be cause they are bored.
Whatch out with (yain nesech) not mevuyal wine
i much prefer a restaurant with Yidden only, and a much higher chance of people being dressed tznius and noty having a tzailim around their neck.
why encourage them to come eat with us…
yayin nesech was made davka to keep such encounters away
what’s going on here?????????????
please, just have the wonderful idea of a good milchig place and try tp attract all Yidden instead
it’s about time we have a nice restaurant in crown heights. I can’t wait to go there. hatzlacha raba!!!!!!!!!
A REVERSE SHLICHUS!!!???
now all the drinkers that have alcohol dependency can have a place to go!! bh thanks
the world only need to come to crown heights to drink ?
thank you
Can kids go for the pizza ?
L’chaim! Will they have music too?
why only ok?
we want more than that!
Last paragraph… Reverse Shlichus???… “I want to bring real food to Lubavitch”…. Leman Hashem…. Have these people heard of the Alter Rebbe? Tanya … Lekutei Torah… Hiskafyeh,, Vehishapcha? Nisht Nochgeben Tavyos??…. by all means be successfull but please dont connect your Pizza store wine bar… to anything that is holy or represents Lubavitch…. Please look at ant Mamer listen to ant Mashpia… Reb Nissan .. Broit iz a guteh Zach Putter iz a guteh zach.. zuzamen befreish nit!!!! Bread is good Butter is good together 100% not…. That is the real Lubavitch….
What happens with the wine, if a goy walks in, and how is the wine protected?.