Three weeks after his fourth single, “UP!” off his upcoming debut album was released, Yoni Z has released another state-of-the-art music video, and this time, he wanted it to be especially for children.
“When we began envisioning the video for “UP!” children, outer space and lots of innocent imagination resonated deeply and I began scripting,” said Yoni.
Yoni admits that typically, he enjoys creating content that remains true to the art no matter the subject matter as he expressed in “Odeh,” “Ma Naaseh,” and other projects. But when he decided to create a kid-friendly music video, it, too, had to be stellar.
“It’s Pixar-level or nothing,” Yoni jokes. “My brother, Yossi, who has a background in film as a graduate of NYFA (New York Film Academy), took on the challenge of producing this video. As I wrote the outline, he began intense research of animation and teamed up with an animation studio to create the final product.”
Aside from the art and animation, Yoni always tries to bring meaning into his work. In the story, we see from the very beginning how the children are chasing a light in the sky, but it seems to evade them every time they seem to come close to it. Eventually, when they all come together for their friend in need, a bright light beams from within each of them, teaching that the light we often seek and chase in life is actually within ourselves. We just have to look within and find it.
When we asked the video producer, Yossi Z, how it felt getting back into the film scene, he laughs: “It took four months of daily work and a team of fifteen people to create, so I just hope people of all ages will enjoy it.”
This is the final single off of Yoni’s album. The next move will be the release of the fourteen track debut album, with G-D’s help, at the end of the summer. The album is produced by Jewish music producer Yanky Katina.
Keep UP! the great work!!
can you make more videos like this one? love it!!!!
This is amazing! Love the animation and song!
Beautiful!!!! Keep up the awesome work Yoni!!!
Don’t worry I will watch my kids very carefully to make they will never get their hands on a spaceship!!!
My philosophical take…it’s like a reverse portrayal of the journey of our neshama.
We began in our comfort zone in shamayim (here in the video, the kids start on earth) and had to leave to a strange place (for the neshama, to earth; for the kids to space)
It was hard and difficult
But soon we will return to our home ! When moshiach comes!
This is Jewish music on a whole nother level. Wow!
Nicely done
Yoni you proved again that you invest a lot into each song . But I have few questions to ask..and its about the message that comes out of this clip to our kids .
Where are the adults ? Why these kids play Alon in the park ?
Also, are they all brothers or sisters ? Because it’s not proper that boys play with girls .
And last question , you are sending the wrong message that young children can operate machinery .
Just beautiful, love it!
beautiful song.
what a hit!!!!!!!!!!
THANKS
Thank you for taking Jewish music to new levels. You are doing your Shlichus and doing it well!
Perfect! This video is amazing and perfect for all ages
This is truly next level! My kids will watch this all summer!
Thank you for taking Jewish music to new levels. You are doing your Shlichus and doing it well!
Yoni Z – hats off to you! I hereby crown you the real deal.
wow.