Under the Chuppa Magazine is back for its second edition just in time for the holidays. Filled with amazing articles aimed at a diverse audience, this magazine is sure to captivate anyone, whether they are pre-shidduchim age or seasoned married couples. Qualified authors discuss matters ranging from Shidduchim to Shalom Bayis, and readers are sure to be on the edge of their seats while delving into the real life and relatable scenarios presented in the articles. Under the Chuppa is the first of its kind to exclusively cover all marriage related matters for the Jewish world.
The first edition was a tremendous success, with 10,000 copies snapped up by eager readers throughout the tri-state area who were wowed by incredible content. It featured a mix of timely articles, stunning pictures and a wide array of advertisements from a solid lineup of high-quality vendors. The magazine was so well-received, in fact, that it has printed 15,000 copies of its second edition in order to meet growing demand.
Headed by Lubavitcher, Yosef Shidler, this magazine carries with it many Lubavitcher personalities, including original articles from Rabbi Manis Friedman, Rabbi Dov Greenberg, Rabbi Aaron Moss, and Rabbi Yisroel Bernath. Nissa Yarmush of Chabad of Bellingham and Brocha Benamou of Miami helped with the writing. The magazine also contains articles from many other seasoned writers such as Rabbi Nachman Seltzer, Sandy Eller, acclaimed food blogger Sylvia Fallas, Rabbi Y.Y. Rubinstein, and Rabbi Zecharia Wallerstein.
After getting a lot of feedback from the first edition in regards to not using women’s photos, the magazine has since changed its policy. “We were advised,” says Yosef Shidler, “to consult with Rabbanim and Mashpi’im on the matter. After discussing with several people, it became clear it was not a halachic issue but a hashkafic one. We were advised to follow the same guidelines as the N’shei Chabad Newsletter and even had their editors review our image content to make sure things were up to par.”
This letter at the bottom of the magazine’s intro has been creating quite a stir among various social media outlets, including Facebook:
After long thought and speaking to Rabbanim and Mashpi’im, we have made the decision to turn the tide and use women and women’s faces in our magazine. We have been advised to work within the standards of the N’shei Newsletter guidelines, as it has the longest history of featuring tznius women. We have tried our utmost to carefully follow those guidelines. One of the ravs we approached on the issue said, “Although a woman may be dressed tzniusdik in a photo, she could still have a non-tzniusdik look or pose. There’s no inherent issue in halacha with a picture of a beautiful woman. Beauty is not the problem. A provocative photo, on the other hand, is an issue.”
As one fan put it, “Keeping to this idea, you want to show women as dignified. Provocative images cause them to be viewed as objects, and to my mind, not showing any women causes them to be viewed as objects as well.” To that end, we have exercised caution with the images we chose to be featured in our magazine, ensuring that they are helping us properly lead the way into the future, without sexism, yet with amazing tznius standards.
The people behind Under the Chuppa clearly believe in upholding and maintaining high standards for their magazine and believe that those convictions will propel them into future editions.
UTC is available for FREE at numerous locations and wedding halls in Lakewood, Monsey, the Five Towns, Brooklyn, Queens and Teaneck, as well as on WhatsApp and PDF download.
It will be available in Crown Heights starting on Monday.
FOR THOSE WHO LIVE OUT OF TOWN, THE MAGAZINE IS AVAILABLE FOR MAIL ORDERS IF YOU WANT TO ORDER FOR YOUR COMMUNITY. For only $25, you can receive 20 copies for your shul or Chabad House. Individual copies are $6.
This magazine is a non-profit endeavor to raise awareness and help Jews worldwide who are grappling with issues ranging from shidduchim to shalom bayis.
Magazine can be accessed online at: www.utc.life