By Barry Schwartz – seroundtable.com
Photos: Sarah Berkovich
A reader who is actually an ex-Googler and orthodox Jew, forwarded me an email he received from the Chabad of Stanford that was titled “Google Glass Tefillin Stand.”
It caught my attention because a Rabbi was using geek marketing to attract Jewish students at Stanford back to the Jewish faith.
In short, students were enticed to stop by the “Google Glass Tefillin Stand” to put on Tefillin, a set of small black leather boxes containing scrolls of parchment inscribed with verses from the Torah, which are worn by observant Jews during weekday morning prayers. You may have seen these at airports, where people dressed in black suits and hats are handing out these boxes and wrapping them on men?
In any event, the catch was, you would put on the Tefillin and then be able to put on the Google Glass and see the prayer/blessing you would say when you place these on yourself.
I am not sure exactly how this Chabad Rabbi, Rabbi Dov Greenberg was able to get his hands on Google Glass. I assume being on campus at Stanford helped. I also believe someone let him borrow it for this purpose or maybe it was donated. But Rabbi Greenberg did tell me, “many Jewish students who had never wrapped Tefillin before came out to do so.” “Some of them told me it was their first time wearing Google Glass and Tefillin,” he added.
What a clever use of geek marketing for religious purposes.
a very good idea
ayelet! go Ualbany
If you are looking for specific information about Tefillin, just visit chabad.org or askmoses.com.
Collive is a NEWS site! 😉
when non Lubavichers visit a Lubavitch website. They expect to find beginner answers to all their questions…
Go Brian Smith!!!!!!
nice marketing
Love this idea!
Are women inferior and second-class citizens and in judaism?
Wwe can put on the Google Glass but Tefillin? no. WHY?
Why don’t women wear Tefillin? Don’t we also need to align our thoughts, feelings and actions?
Son one Please answer!
Rebekah
women don’t need to wear tefillin
Lovely Idea, to use glasses with tefilah inside!
what do the women do?
remarkable marketing gimmick!
Sara
Me too! i’d love to use them to help more Jews!
What a fantastic idea!. It may be the first time google glass was used for Tefillin
Yup, there is a frum lubavitcher working at google. He organizes many nice programs for the jews there.
How did you dream up this idea?
I love it when Orthodox rabbis become great at marketing
Awesome move, Rabbi!
Shout out to my creative friend Rabbi
D
Google Glass… don’t daven without it!””
Google glasses and teffilin Brilliant
R Dov – great job. Maybe you can use GG to indicate if tefilin shel rosh are on straight
Great idea!
Awesome job
You are brilliant! Kol hakavod
Torah Umadda at its finest
Jac
Dov , awesome outreach idea!
Please take note. Then write a $10 billion check to help shluchim the world over. Nice work Rabbi Greenberg.
nice! 🙂
you have no idea. whoa
ARE THERE any frum pple working at google
How can I obtain one?
time after time they look aboveand once again dov greenberg has come through in such a In credible way the man is literally a genius and inseparable spiritual giant.
Love you man.
Sam Kustanovitch
so good
Cool
Rabbi Dov GREENBERG …Is the BOMB!
We are proud of you!
The Landa Family
that looks cool
Genius Shliach!!!
That’s exactly what the technology is created for!!!
To do a Mitzvah with it, and bring G-Dliness into
this physical world
Great job
fantastic work atract geeks with a geeky object keep up the good work
See, this is where gashmius and ruchnius can be mixed. Good idea!
Shtus dikedusha. Love it!
This will start a new trend in Lubavitch. And then from Lubavitch it will spread to the Jewish world.
This is a whole new way to get Jews to wrap Tefillin! It is
a portable mitzvah tank of the 21 century!!!
He can get people to read the Shema in their native language language and watch videos about how to put them on!
you’re a marketing genius….what a great idea…..the Rebbe is surely getting nachas from it
Did the women get to say shma with it?
or give it a try if they would commit to lighting shabbat candle
always use new technology for mivtzoim
How to use everything in this world for kedusha!
!!!!! thank u for sharing!!