By COLlive reporter
Numerous Chabad shluchim have adopted, in rapid succession, a new fundraising process that they claim has changed the way they raise funds for their institutions in recent months.
Charidy launches a 24 hour long campaign on behalf of an non-for-profit organization that empowers charity givers by quadrupling the contribution with matching funds from 3 lead donors.
“The reason a 24 hour campaign works is the matchers,” says Charidy CEO Yehuda Gurwitz, “Every campaign is required to have three people who match the donations given during the challenge. This means that all donor’s donations are quadrupled. We’ve seen this, combined with the 24 hour rule, cause an increase in donations and engagement of donors.”
Charidy’s process if a different system than almost all fundraising and crowdfunding sites. Sites like Razoo rely on ongoing donations and sites like Indiegogo have thirty day campaigns.
Indeed, shluchim have raved about the effect Charidy has had on their fundraising.
“We made our goal in four hours,” says Rabbi Zalman Tiechtel of Chabad at Kansas University. “The only regret I have is that I didn’t do it triple the size… I totally underestimated how powerful Charidy really is. The biggest thing for me was the amount of current students and young alum who contributed. Kids who never gave before, even when asked.”
According to Rabbi Yochanan Rivkin of Tulane, “Because of my Charidy campaign, I raised $21,500, and I estimate that $16,000 of that was money that I would not have raised otherwise.”
COLlive was told that in under 6 months, a total of 100 organizations have raised over $4 million. The vast majority of those were Shluchim.
Charidy has been quietly growing as well. With little fanfare, their site went public after being in private testing mode for months. They are planning to launch an all-new design and more features, such as “bonus rounds” in the near future.
And with this growth has come new boundaries being crossed, including non-Chabad, Jewish and secular organizations joining into the mix, such as ARK RAIN Wildlife’s recent campaign.
“As we’ve begun to break out,” said Gurwitz, “we’ve become more and more aware that it is all thanks to the shluchim. We are immensely grateful.”