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Friday, 19 Tishri, 5780
  |  October 18, 2019

Rebranding of Chabad Houses

Learning from California Shliach Rabbi Shlomo Cunin, Chabad in Israel is rebranding its image. A poll showed that more Israelis met Chabad outside of Israel than in the country. Full Story, Photos, Video

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Branding
Guest
Branding

You only need branding to sell your product. Ashreinu Ma ToV Chelkainu our “product” sells itself!

what????
Guest
what????

thy had a logo for so long and all the chabad houses in Israel used it the famous blue logo reads chabad and a red insert that said tzerai so why waste so much money to redo something that they already have????

To one
Guest
To one

I guess you’re not in business

Can I have fries with that?
Guest
Can I have fries with that?

Branding

To #2
Guest
To #2

What makes you think they wasted “so much money”?

The blue logo was only for Chabad Youth projects (Tzeirei means Youth).

Wonderful Idea
Guest
Wonderful Idea

to #1
branding is NOT only to sell a product. It is also and in this case is being used to unite all the ‘products’ and present it as such.
For everyone to see that we lubavitchers/shluchim stand and represent ONE cause.

The very name 'Chabad' is a brand
Guest
The very name 'Chabad' is a brand

Chabad is not a business that we need to sell something to the public who might go somewhere else. The name Chabad itself is the same all over the world. Whether you go to a Chabad house in the west or in the east, you know you are going to get the same thing….the Rebbe.

Hideous
Guest
Hideous

So derivative and generic. This logo has about as much character as box of Osem instant soup.
-mottel

they forgot to put B"H on the logo
Guest
they forgot to put B"H on the logo
Is Tzach In Israel now "Chabad" and no longer "Chabad Youth"?
Guest
Is Tzach In Israel now "Chabad" and no longer "Chabad Youth"?
yasher koach
Guest
yasher koach

may we see only increases in hatzlacha from this move

WhynotBrand
Guest
WhynotBrand

We use radio, telvision, internet, press releases, graphic designers, photographers, videographers, architects etc. why not use Branding? It makes sense, so why not use it in Chabad and help with our Shlichus. Chabad may not be a business, but why not think how we can use business skills to reach more yidin. Let’s not sound too naive.

To #9
Guest
To #9

Did they forgot the BH in the logos for Merkos, Machne, Kehos and Tzivos hashem as well?

COL readers know best...???
Guest
COL readers know best...???

I don’t know why they hired professionals who work on these things 24/7, they should have asked people that read COL and would have found out that they don’t need to do anything?

The Rebbe Branded Chabad Very Clearly
Guest
The Rebbe Branded Chabad Very Clearly

This need for branding is because when you dont promote Moshiach 24/7 your message is not much different that Aish, Young Israel, etc. The Rebbe gave very clear public directives all we need to do is overcome our inhibitions and follow those directives.

franchsing
Guest
franchsing

Since when was Chabad a franchise?

to #10
Guest
to #10

its the sign of the time, the babay boomers are graying, so is Lubavitch you they getting old….

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