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Tuesday, 15 Sivan, 5779
  |  June 18, 2019

    Rebranding of Chabad Houses

    Learning from California Shliach Rabbi Shlomo Cunin, Chabad in Israel is rebranding its image. A poll showed that more Israelis met Chabad outside of Israel than in the country. Full Story, Photos, Video

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    Branding
    Guest
    Branding

    You only need branding to sell your product. Ashreinu Ma ToV Chelkainu our “product” sells itself!

    what????
    Guest
    what????

    thy had a logo for so long and all the chabad houses in Israel used it the famous blue logo reads chabad and a red insert that said tzerai so why waste so much money to redo something that they already have????

    To one
    Guest
    To one

    I guess you’re not in business

    Can I have fries with that?
    Guest
    Can I have fries with that?

    Branding

    To #2
    Guest
    To #2

    What makes you think they wasted “so much money”?

    The blue logo was only for Chabad Youth projects (Tzeirei means Youth).

    Wonderful Idea
    Guest
    Wonderful Idea

    to #1
    branding is NOT only to sell a product. It is also and in this case is being used to unite all the ‘products’ and present it as such.
    For everyone to see that we lubavitchers/shluchim stand and represent ONE cause.

    The very name 'Chabad' is a brand
    Guest
    The very name 'Chabad' is a brand

    Chabad is not a business that we need to sell something to the public who might go somewhere else. The name Chabad itself is the same all over the world. Whether you go to a Chabad house in the west or in the east, you know you are going to get the same thing….the Rebbe.

    Hideous
    Guest
    Hideous

    So derivative and generic. This logo has about as much character as box of Osem instant soup.
    -mottel

    they forgot to put B"H on the logo
    Guest
    they forgot to put B"H on the logo
    Is Tzach In Israel now "Chabad" and no longer "Chabad Youth"?
    Guest
    Is Tzach In Israel now "Chabad" and no longer "Chabad Youth"?
    yasher koach
    Guest
    yasher koach

    may we see only increases in hatzlacha from this move

    WhynotBrand
    Guest
    WhynotBrand

    We use radio, telvision, internet, press releases, graphic designers, photographers, videographers, architects etc. why not use Branding? It makes sense, so why not use it in Chabad and help with our Shlichus. Chabad may not be a business, but why not think how we can use business skills to reach more yidin. Let’s not sound too naive.

    To #9
    Guest
    To #9

    Did they forgot the BH in the logos for Merkos, Machne, Kehos and Tzivos hashem as well?

    COL readers know best...???
    Guest
    COL readers know best...???

    I don’t know why they hired professionals who work on these things 24/7, they should have asked people that read COL and would have found out that they don’t need to do anything?

    The Rebbe Branded Chabad Very Clearly
    Guest
    The Rebbe Branded Chabad Very Clearly

    This need for branding is because when you dont promote Moshiach 24/7 your message is not much different that Aish, Young Israel, etc. The Rebbe gave very clear public directives all we need to do is overcome our inhibitions and follow those directives.

    franchsing
    Guest
    franchsing

    Since when was Chabad a franchise?

    to #10
    Guest
    to #10

    its the sign of the time, the babay boomers are graying, so is Lubavitch you they getting old….

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