By COLlive reporter
Two rare audio recording of the bidding for shul honors at the main shul of 770 Eastern Parkway in Brooklyn, NY, was recently discovered.
Known as the “selling of Mitzvos,” this time-honored custom gives people the chance to give charity in exchange for opening the Aron Kodesh, receiving an Aliya to the Torah and the like.
While usually held in the presence of the Rebbe on Shabbos and Yom Tov, the auction was twice held on a Motzoei Shabbos at 770 – in the years 5739 and 5740.
Heard on both recordings is Rabbi Yehoshua Pinson, the head gabbai of 770 who would lead the auction every year, while wearing a shtreimel hat.
Rabbi Pinson, a member of the Agudas Chassidei Chabad International, ran the 770 shul’s affairs with dedication for over 30 years. He is credited with instituting the custom to read the Rebbe’s daily Hayom Yom entry after the morning Shachris prayers.
In the first recording from 5739, he can be heard being instructed by the Rebbe to open the bidding with a Dvar Torah and then leading the auction with dedication.
Here is the second recording from 5740: