Production Dazzles NY Concert

By COLlive reporter

At a recent show in Brooklyn, concert goers were dazzled by the high-tech lighting and video screen presentation rarely seen at concerts in the Jewish music scene.

Attendees at the Soul II Soul concert in Crown Heights were enthralled not only by the top performers the popular 8th Day and Rogers Park bands, they were also blown away by the large variety of sophisticated video screens, LED screens and spectacular lighting display.

The DVision AV company, which provides lighting design and LED screens for many high profile events in New York, was selected by concert producers Shmuly and Tzirl Goldman, who counted on DVision AV to bring their expertise to creating their vision for the annual concert.

Yossi Rivkin, owner of the DVision company, says that while this type of sophisticated entertainment is new to the Jewish music scene, it has become more popular in recent years, with much progress being made in availability of high-tech equipment as well as pricing options.

“Screens today are no longer just a tool to broadcast a presentation or movie, but are now seen as the actual backdrop for an entire event,” says Rivkin, who is a partner in the COLlive.com website and owner of the Hebrew COL.org.il website.

“In the past, to create a backdrop for an event, one had to invest thousands of dollars in construction to create something of wood or metal for just one event, which were then discarded after one show,” he says. “Today, with the help of LED screens, one can create different backdrops and scenes an unlimited amount of times during one event.”

Utilizing large video screens also provide many outlets for creativity, which producers enjoy, Rivkin explains.

“Video designers spend time before each event, planning creative and fitting backdrops for each song, performer, speaker or any other part of an event. This is especially practical for events or shows which require many changes in scenery or backdrops in the course of the event,” he says.

“Another major advantage of using digital backdrops, is the ability to synchronize shapes and colors of the decor with lighting during the event,” says Rivkin.

“Using sophisticated systems to match the same color, or combining with the stage lighting and background colors of LEDs screens, one can control the rate of movement of the elements of both lighting and video,” he adds.

Finally, Rivkin says, event producers enjoy the ability to plan for ideas and creativity well before the event. “Much effort goes into the planning, inviting and organizing of an event. Adding the multi-media element has the power to seal the deal and make the event a dazzling experience.”