By COLlive reporter
The online store of Kehot Publication Society, the publishing division of the Chabad-Lubavitch movement, crashed on a day considered to be Chabad’s “Black Friday.”
Hei Teves is when Lubavitch Chassidim and followers worldwide flock to bookstores to commemorate the returning of stolen books to Chabad’s library.
While the Kehot showroom on Kingston Avenue in Crown Heights was overcrowded with locals, book enthusiasts from around the world found themselves facing a blank page when visiting KehotOnline.com.
Yitzi Cole, the webmaster of the Kehot website, explained that “an insipid attack on our servers coupled with an overload of requests caused the server to crash.”
In an email sent Monday to customers and COLlive.com, Cole promised that “technicians have been working non-stop to correct the problem and will hopefully have the website stabilized shortly.”
As of Monday afternoon the website is fully operative.
In November 2010 an advertisement of Kehot on a bus stop billboard in Crown Heights was vandalized by unknown perpetrators.
Cole or other Kehot personnel were not reachable for further comment on the matter.
Ronni Ross Amishay of the Kehot marketing Department told COLlive.com Monday that in store sales on Sunday reached an all time high with non- stop lines and 3 open registers.
“It was amazing to see how many people come out on Hei Teves to fulfill a directive of the Rebbe,” she said.
Amishay said sets of books – primarily of the Rebbe and the Frierdiker Rebbe – were the best sellers.
“We have a lot of new merchandise this year which were published in time for Hei Teves and we had shopping carts in store to assist customers.”
The up to 50% off of the Hei Teves sale continues through Wednesday, December 15, 2010.